(MENAFN- Muscat Daily) Muscat- Ithraa News, the quarterly business publication from Oman's Public Authority for Investment Promotion and Export Development, will be making its debut in rooms at the five-star InterContinental Muscat this month.
'Last year, Ithraa's Marketing team began to recognise that there was a need for a publication that showcased Oman's unique business and investment offer, in particular the opportunities presented by our fast diversifying economy,' said Taleb al Makhmari, Ithraa's director general of Marketing and Media and the magazine's editor-in-chief.
He added, 'The result is Ithraa News, a quarterly magazine which offers news and in-depth analysis on the sultanate's fast evolving commerce, enterprise and industry scene, showcasing the best of Oman to local and international businesses, policymakers and investors across the globe. We know from the response we've had that it's helping instill pride in the nation's business achievements amongst the local community. It's a great read too for visitors who want to learn more about the country and what's going on here.' Making Ithraa News available to InterContinental Muscat guests is part of the Ithraa Marketing team's efforts to make sure the information packed magazine reaches as wide an audience as possible.
'We're thrilled to have copies of Ithraa News available in rooms at the InterContinental Muscat; it's an exciting product and one I'm sure will be enjoyed by the hotel's business guests as well as those here on holiday,' said Makhmari.
Michael Jabbour, hotel manager, said, 'The InterContinental Muscat is delighted to support Ithraa News. Its highly informative contents will undoubtedly appeal to our sophisticated cosmopolitan guests, helping them learn more about this fascinating country, its development and progress. In a region that's constantly evolving, it is crucial to stay ahead of the curve and this timely magazine will go a long way in helping raise the profile of Oman's business community as well as the considerable investment opportunities.' Ithraa News debuts at a time when the government and business community are working to boost inward investment.
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