(MENAFN- Muscat Daily) Muscat- Nissan has announced its fiscal year 2017 (FY17) business results in the Middle East, which demonstrate the company's successful performance across the region. In the Gulf (GCC without Saudi Arabia), Nissan's market share grew by more than 20 per cent year on year. Nissan's market share in the wider Middle East region also experienced a steady growth of almost ten per cent.
Juergen Schmitz, Managing Director of Nissan Middle East, said, 'Our priority as a business is providing the best to our customers in terms of both service and products, and our latest sales figures are a recognition we are doing our job well. In the past year, Nissan has continued its upward trajectory in the Middle East, growing in terms of sales, market share, customer satisfaction and brand power. We are determined to continue this growth by focusing on our customers.'
In terms of product line-up performance, Nissan saw growth in FY17 across key segments. The market share of the Nissan Patrol range increased by 11.4 per cent compared to the previous year, and the Patrol became the best-selling full-size SUV in the UAE. Since 2011, the sales of Patrol have quadrupled, and the market share is up by 167 per cent. The Nissan Patrol Y61 family has continued to enjoy a steady growth in annual sales with a 263 per cent increase since 2011 demonstrating the enduring popularity of this iconic model. Nissan Kicks topped the compact crossover segment in FY17, with 145 per cent year-on-year increase in sales. Nissan Sunny also saw a strong performance in FY17, with a sales increase of 58 per cent resulting in segment leadership. Nissan Navara tripled its segment share between FY16 and FY17. Sales of Nissan X-Trail doubled between FY14 and FY17, with market share increasing by 155 per cent.
FY17 was also a strong year for Nissan in terms of accolades, with the company receiving eight awards at the 2018 MENA Cristal Festival, including the prestigious Festival Grand Prix. The Nissan Altima, Nissan Kicks and Nissan GT-R also all received awards at various ceremonies throughout the year.
Kalyana Sivagnanam, regional vice president, Marketing and Sales, Nissan AMI and president of Nissan Middle East, said, 'With 83 countries and 44 per cent of the world's population, Africa, the Middle East and India is a region of opportunity for car manufacturers, and we anticipate continued growth in the lead up to 2022. As a promising market, the Middle East will play a major role in achieving our goals.'
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