(MENAFNEditorial) 
When I moved my coffee shop for the third time, I wasn't afraid of competitors. I knew I had a special product that was like nothing else on the market. It was a special coffee shop that also offered a computer lounge with free wi-fi. Fast forward a few months and my original leasing agent was knocking on my door. "Maggie, I'm afraid we have to get you out of here a bit before your lease ends." I wondered what happened, things were going well in this location, plus my rent was always on time, was it the Landlord or what? Then I paused and later looked over my lease. There was a relocation clause in there that I didn't see. I guess it was no big deal, they would move me somewhere else and I'd be just as successful. Unfortunately, my convenient location was what was finally bringing me good business. When you're moving to a new place, it's ok to trust your leasing agent, but it's even more beneficial if you read your own documents, find a real estate agent with your best interest in mind, and understand your own customers.Read Your Own Leasing Documents
Whether on the , or a hard copy, it's important that you have a clear understanding of what you are signing. Reading your documents ahead of time can give you time to negotiate and possibly remove any terms that weren't agreed upon before your lease was drafted. You have the opportunity to get answers and not feel taken advantage of if the Landlord decides to exercise their rights on something.Real Estate Agent
Research your agents. How are their other clients? Doing well? Make sure you have an agent that returns calls and makes a genuine effort to get you what you need in a . A good agent takes time to understand your business and what type of space needs are best suited for you. An agent such as might be a good starting place in your search. Agents associated with a have credentials to back them up. They are very helpful with relocation solutions.Understanding Your Customers
Knowing your target market helps keep you grounded when you have to make the tough decisions. So, your coffee shop is located right off the highway and you know 80% of your customers are travelers who are only stopping by because of the convenience to get back on the road. That information helps you think about taking a new location with highway access or even moving north or south to a location right off the exit again. Your goal is to stay visible and convenient to your .To stay alert and ready to embrace changes that arise, especially when you do not own your own building, make sure you read your documents, get a trustworthy leasing agent, and complete inside marketing on your customers. Learn why they are choosing your shop and make sure you keep the secret ingredient brewing that keeps them coming back for more.
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