(MENAFN- Muscat Daily) Muscat- A unique social responsibility initiative by A'Saffa Foods - 'Let Us Achieve Their Dreams 5' has been receiving an overwhelming response on Facebook and Instagram.
The one-of-its-kind annual gesture from A'Saffa Foods helps realise the dreams of 20 children living in special care homes, and has garnered an extremely positive response from Facebook and Instagram users throughout the sultanate and beyond, with a large number of them lending their support to the cause.
To participate and do your bit towards fulfilling the dreams of the 20 selected children (belonging to the age group of 5-7 years) this year, A'Saffa Foods urges one and all to visit their Facebook and Instagram page and 'Like' the post with the theme - 'Let Us Achieve their Dreams 5' by June 15.
Every 'Like' will generate 100bz that will be donated by A'Saffa Foods towards presents (bicycles, iPads and PlayStations) for the children.
Sidhartha Lenka, head of Sales and Marketing, A'Saffa Foods, said, 'A'Saffa Foods 'Let Us Achieve Their Dreams 5' campaign works towards impacting the lives of 20 children.
'We began the initiative with helping five children achieve their dreams in year one of the initiative, and decided to extend the same to ten children in the following year.
'With the initiative getting bigger with each passing year, we are humbled that 'Let Us Achieve Their Dreams 5' is reaching out to make a difference to the lives of 20 children this year.'
He added, 'Let Us Achieve Their Dreams' focuses its efforts on helping children live better lives by making their dreams come true.
'It is worth mentioning that A'Saffa Foods takes its social responsibility extremely seriously and has been committed to helping children within the sultanate with hope and opportunity right from the time of inception, as they are an integral part of society and the future of the sultanate.'
As Oman's largest fully integrated poultry producer and the biggest snack food producer, A'Saffa Foods is fully committed to supporting community initiatives across the sultanate and to helping individuals achieve their goals.
The company's social media initiatives are a step towards further engaging and interacting with their consumers, and informing them about the goodness, purity, freshness, halal and 100 per cent natural attributes of the brand.
Through the A'Saffa Facebook page, users have access to A'Saffa Foods all information related to the brands under their umbrella.
It is noteworthy that A'Saffa Foods' Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the sultanate.
The total capital expenditure of the expansion will be RO45mn.
The expansion project will be implemented in two phases, each phase will be 50 per cent.
For more information about the Let Us Achieve Their Dreams 5 campaign, visit the Facebook page http://www.facebook.com/asaffafoodssaog.
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