(MENAFN- Muscat Daily) Muscat- Muscat Duty Free (MDF) launched its new brand identity and uniforms at an event held last week at Kempinski Hotel Muscat. H E Maitha al Mahrouqi, Undersecretary in the Ministry of Tourism was the guest of honour.
Speaking to Muscat Daily, Dr Khalfan Said al Shueili, CEO of Oman Aviation Services Company, said, 'With the new duty free coming up at the new Muscat airport, we are creating a thoroughly engaging and visually stimulating shopping environment which we believe travellers will find appealing.'
He added, 'The shop navigation is very intuitive with seamless access and integration between floor areas of different categories. Thus, now not only can passengers get exceptional deals, and exclusive products, but they can also have a world-class shopping environment to enjoy. This is a more complete offering than MDF has ever been able to provide before.'
Speaking to Muscat Daily, H E Maitha said, 'The inauguration of the new identity comes with the opening of the new Muscat International Airport.
'MDF has many international shopping outlets that will attract tourists. The economy will benefit from the number of arrivals, supported by many projects in the pipeline.
'At the moment, we have thousands of hotel rooms spread across Oman. This will help in attracting more travellers as well boost the GDP growth. The eVisa policy too will have a very positive impact in boosting tourist numbers.'
Martin Mullen, general manager of MDF said, 'The new duty free highlight is its walk-though ambience, a significant move from its walk-past nature in the old terminal. The new layout which has 6,500sq m of space, features an attractive perfume, cosmetics and skin care section merchandised with a number of new brands, dedicated sections within core product categories for both budget spenders as well as for affluent customers.'
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