WeChat: New Year holiday trends


(MENAFN) Chinese top social media platform WeChat released a report on user behavior during the six-day Spring Festival holiday.

From Feb.15-20 over 768 million people participated in sending and receiving hongbao, or red packets, which is a 10 percent increase on-year.

According to WeChat, Hong Kong topped the shopping destination choices for Chinese outbound tourists, with Thailand and Japan in second and third places, while shoppers from the post-1990s generation made up the largest portion in terms of abroad spending.

During the six-day holiday period, a total of 229.7 billion messages were sent on WeChat and 2.8 billion posts made on WeChat Moments, while the use of video and audio calls reached 17.5 billion minutes.

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