Thursday, 21 June 2018 03:21 GMT
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Bahar wins Oman's Most Trusted Brand Award



(MENAFN - Muscat Daily) Muscat- National Detergent Company's (NDC) flagship brand Bahar has won the 2017 edition of Oman's Most Trusted Brand Award in the Omani brands category. Bahar was voted the most trusted brand among all the Omani brands across various industries in an online survey conducted by Muscat Daily.

In the survey, Bahar emerged as a top product based on the recall factor proving brand loyalty and market leadership position. NDC manufactures and distributes a wide range of reputed and successful brands covering various segments like detergents powders, liquid detergents, soaps, shampoos, allied laundry aids and other household cleaners.

Oman's Most Trusted Brand Awards is a prestigious award presented to the most trusted brands in the country by Apex Press and Publishing based on what the general public perceives as the brands they trust the most.

The winners of the 2017 edition of Oman's Most Trusted Brands were felicitated at a special ceremony that was held under the auspices of H H Sayyid Tarik bin Shabib bin Taimur al Said and patronage of H E Dr Ali bin Masoud bin Ali al Sunaidy, Minister of Commerce and Industry at Shangri-La Barr al Jissah Resort & Spa.

V Sundaresan, CEO of NDC, said, 'We feel very honoured to have been recognised with such a distinguished award among Omani brands across various domains. It confirms our hard work and everything we do in order to deliver world-class products to consumers at competitive prices. Bahar is the market leader in detergent powders and dishwashing liquids – the two key segments that NDC operates in Oman. We have leadership position in spite of the onslaught of multinational companies' brands.'

'Bahar is a brand that is innovative, that has delivered on its promise, and is consistent in its messaging. We are continuously focused on taking the customer experience strategy to the next level by prioritising their needs. We will continue with our efforts to offer superior products, so you can expect a lot more innovation in the coming years. Awards like these will definitely drive us to achieve even greater heights and we stand committed to fulfill customer needs and deliver value,' he added.

The products of NDC, which is the first ISO certified soap and detergent company in the region, are extremely popular in Oman and other countries. 'Winning such an award is also a reassurance of the strong brand equity we enjoy as well as our dedication in connecting with our stakeholders. Recognition like this are a testament to people's love and trust in Bahar. This award proves that we have been successful in our efforts in offering a value-driven customer-centric approach. The accolades we receive have been made possible by our customers' backing to whom we are extremely thankful,' Anish Kumar, head of marketing and regional sales at NDC, said.

'Our pledge to putting the customer first is absolute and we understand that it is key to building brand loyalty. Bahar has done an incredible job of drawing customers back to its products by earning their trust with extraordinary experiences,' he added.

Over the years, NDC has been receiving numerous awards and recognition including the His Majesty's Best Factory Award for four times. The company has also won numerous laurels for leadership in developing Omani products that are at par with some of the best international brands. NDC has a range of products and good brand equity not only in Oman, but also in the UAE, Saudi Arabia, Bahrain and Qatar. The company exports to more than 50 countries including the GCC.

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Bahar wins Oman's Most Trusted Brand Award

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