Nestle makes 'Ruby' chocolate


(MENAFN) Nestle has uncovered the first product of its kind made of natural pink "Ruby" chocolate in South Korea and Japan, amid growing popularity of uniquely flavored chocolates among local consumers.

Made by Swiss chocolate producer Barry Callebaut, "Ruby" is the first new type of natural color for the foodstuff since the company unveiled white chocolate, as no berries, berry flavors or colors were added to make the pinkish color of the ruby chocolate.

Nestle Korea CEO said: "Today is a historic day for Nestle and all the chocolate industry, Given the degree of sophistication of Korean consumers, we are delighted to announce that Nestle has decided to launch, for the first time in the world, KitKat Ruby in South Korea and Japan."

The uplifting Ruby product will be exclusively available at KitKat's online and offline stores in South Korea and Japan from Friday.

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