(MENAFN) During the Sial ME this year, leading retailer in the Middle East 'Lulu' launched their recently rebranded Private Label products. Lulu products are currently at the top of 140 stores of Lulu group all around the Middle East, India and the Far East.
The rebranded and improved variety of Lulu products are supplied from prominent companies within at least 40 countries, the products are tested and certified by several chief global regulatory authorities.
Following the launch, Lulu Group Chairman Yusuffali MA reported to press "we have been constantly innovating and upgrading the quality and offerings of our Lulu products and we are delighted to note the tremendous boost we have been receiving from the market. Initially our plan was to sell few products in select categories."
The chairman added "but with each passing year we have been adding new categories and product range. Our primary goal has been 'highest quality products at most affordable prices.' Consumers are always looking for better value for money and we are committed to providing better price by limiting our overheads and 'middle men'."
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