(MENAFN) The joint venture of Emaar Properties and Meraas, 'Rove Hotels', has been announced as the latest group to join 'U by Emaar', a customer loyalty program that brings added value for guests across breadth of participating venues under the company.
Four operational Rove Hotels in Dubai including Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre will all join the loyalty program, enabling visitors and guests to earn Upoints, the currency of U By Emaar, with 1 Upoint for every Dh2 (USD0.54) spent, when they stay at a Rove Hotels property.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said, "U By Emaar is the only loyalty program in the market today that gives its members more value by combining stays, spas, dining and entertainment attractions. Given the success of the four Rove Hotels since its inception, it's now time for Emaar to give back to those who have been loyal to us by adding the four properties to the U By Emaar programme".
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