(MENAFNEditorial) EL SEGUNDO, Calif., Dec. 12, 2017 /PRNewswire/ --Chef'd is the high-quality ingredient meal kit delivery service that's noted as the easiest way to cook like a pro at home. Chef'd announced today they have a new VP at the helm.The widely-recognized do-it-yourself food company has hired Jemie Sae Koo as their new Vice President of Marketing.
Jemie Sae Koo Sae Koo will be responsible for developing and implementing marketing strategies that reinforce the value of Chef'd in the market. Tapping into her considerable experience with developing digital-first stories for Millennial and Gen Z audiences through influencers for Fortune 500 companies, Sae Koo will help bolster Chef'd as a premium brand. She will further position the company to empower customers to cook like their favorite chefs, eliminate food waste, and reduce grocery costs. To that end, Chef'd meal kits have fresh, pre-portioned ingredients that cater to every lifestyle, including options for vegetarian, vegan, and gluten-free meals. With over 700+ recipes to choose from, Chef'd makes it easy to have a gourmet dinner delivered to your door.
The CEO of Chef'd, Kyle Ransford, said of Sae Koo's hiring, "We're thrilled to have Jemie come on board to help us make an impact on what is slated to become a multi-billion dollar industry within the next year. Chef'd is at the center of that trend. We understand the growing need for meal kits, created via recipes from world-renowned chefs and culinary influencers, that anyone can cook at their leisure. Jemie brings an entrepreneurial, business-first approach to marketing programs. At the heart of our business, we are driven to fully understand the needs of our customers and surpass their expectations."
With more than fifteen years of digital and marketing experience, Sae Koo is adept at digitally driven customer engagement, experience creation, driving demand, business development, sales strategies, partnerships, and influencer marketing. To date, she has led initiatives and successfully developed viral campaigns for some of the biggest global brands, including Amazon, Disney, H & M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell, and YouTube.
Sae Koo currently serves on the Executive Board of the American Heart Association. She holds a Bachelor of Arts in Sociology, International Studies, and minor in Business Management from the University of California, Irvine.
In August 2017, Chef'd raised $35.2 million with investments from Smithfield Foods, Campbell Soup, and Fresh Direct.
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About Chef'd:
Headquartered in El Segundo, Calif., Chef'd is an at-home, high-quality ingredient meal store that partners with celebrated chefs, media outlets and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home. Launched in late April 2015, Chef'd was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. Chef'd branded recipes are currently available from noted chefs, health experts and renowned media publications. Follow on Facebook @getchefd, Twitter @get_chefd, and Instagram @chefd.
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