(MENAFN- Muscat Daily) Muscat- Al Mawared Electronics announced on Monday that it has signed an agreement with Sencor, a worldwide manufacturer of consumer electronics products, to distribute its small home appliances in the Omani market.
As its exclusive distributor, Al Mawared Electronics brings an array of Sencor's innovative and stylish smart juicers, smart electric kettles, food stand mixers, hand blenders, electric toasters and vacuum cleaners to its extensive network of retailers across Oman.
'We are very pleased that Oman has become the next distribution market for Sencor products. We believe that the combination of a strong distribution partner, our experience, and the unique collection of premium products with fresh European design will bring success. Both, the pastel and solid lines of our brand come in nine different colours. Sencor has received the prestigious Red Dot Award for outstanding design,' said David Benes, international sales director, MENA and Asia, Sencor.
Benes said, 'The Sencor brand began in Japan in 1969. From the beginning, its main objective has been to offer high-quality, designer products for demanding customers. Currently, the Sencor brand is undergoing dynamic growth. Over the past five years, it has doubled its sales, and the number of markets it serves has expanded from 15 to 50.
'Sencor's offerings currently comprise six groups - consumer electronics, household goods, automotive electronics, health and beauty products, kitchen appliances and office technology. Since 2002, Sencor is a part of the Fast Holding Group which is one of the leading companies in SDA business in central Europe with revenues close to US$1bn. The R & D department is located in Czech Republic and in China.'
Hamad al Shamsi, CEO of Auriga International, Al Mawared Electronics said, 'We are excited to represent Sencor and expand its retail footprint in Oman, so that more customers can experience this world-renowned line of trendy home appliances. Kitchens have always been at the centre of any Omani and expatriate family.'
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