(MENAFN- Muscat Daily) Muscat- The sultanate's largest fully integrated poultry, snacks and allied food producer A'Saffa Foods' latest digital media campaign – 'Sufrat A'Saffa' is receiving excellent reviews on the brand's digital media platforms. The participating restaurants have shot the videos themselves - in each video the restaurant's Executive Chefs explain the reasons that their restaurants prefer cooking using A'Saffa chicken; as well as demonstrate the making of their restaurant's signature recipe using A'Saffa chicken.
Renowned restaurant industry names such as – Al Maida restaurant's Chef Mohamed al Sharabi; Al Mukthar restaurant's Chef Marwan Chames, Zaher Elymoun restaurant's Chef Nasri Ali Noon; Razmazan restaurant's Chef Mustafa; Afnan restaurant's Chef Reza Mohamed Faraj; Kargeen restaurant & café's Chef Mohamed al Yousef; Love at First Bite restaurant's Chef Quintus; and Darcy's Kitchen's Chef Paul are part of the 'Sufrat A'Saffa' campaign.
'Using high-quality ingredients is the single most important way to provide healthier and tastier menus, and we are glad that a growing community of food chefs and experts who focus on health, innovation, creativity and vibrancy - use A'Saffa chicken to make their dishes. The 'Sufrat A'Saffa' campaign is witnessing great target audience interaction across our digital media platforms, and we are humbled that the sultanate's top chefs have eulogised our brand by being a part of the campaign,' elaborated Sidhartha Lenka, head of Marketing and Sales, A'Saffa Foods.
Imported chicken takes more than a month to reach the GCC, and cannot be considered fresh. A completely home-grown Omani brand on the other hand - A'Saffa chicken comes fresh from the farm's daily to reach ones nearest shopping outlet daily, hence ensuring that the end-consumer obtains the freshest and tastiest product possible.
Each and every A'Saffa product is produced, packaged and transported to a wholesaler or retailer keeping health, freshness and safety in mind.
That's not all - A'Saffa Foods' corporate philosophy - 'Core values of Healthy Food, Health and Happiness', that is based on its '100% promise', and its three pillars – '100% halal, 100% natural and 100% tasty', as well as '100% No Promise' – 'No hormones, No preservatives or colours or additives, and No water injections to increase bird weight' are the prime reason for the brand's success in the GCC and beyond.
To see A'Saffa Foods' 'Sufrat A'Saffa' videos, know more about A'Saffa Foods and stay up-to-date on the brand's latest happenings visit A'Saffa's website - www.asaffa.com; 'Like' A'Saffa Foods on Facebook at www.facebook.com/pages/ASaffa-Foods-SAOG-OMAN/; and follow the brand on Twitter on @asaffaoman and Instagram on @asaffa_foods.
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