Sneha Sarees, Park Street, Kolkata deals with selective traditional handloom


(MENAFN- Bangladesh Monitor) Kolkata : Besides being popularly known as the land of art and culture, is also renowned for its traditional Bengali sarees all over the country and abroad. Be it the quality, colour, material or the knit-all simply love them!

Park Street in , the recreation zone since the British age, however has come up with many new restaurants, malls, 5-star hotels, notable showrooms in the last 20 years. It proves to be one of the prime commercial and entertainment sectors of the city.

A large number of visitors from Bangladesh come to India by bus, train and air that connects Dhaka to , the nearest access.

Sneha Sarees is one such new saree store in Park Street area, dealing with exclusive traditional handloom sarees of different varieties and ranges, available both in decent and bright colours, appropriate as per occasion demands.

"Around 70 to 75 per cent of textile industry in Park Street depends on the buying power of the visitors from Bangladesh. Our catchphrase focuses on providing all retail customers, genuine wholesale price. We don't give any sale or discount," expresses Luvi Jeswani with pride, the young entrepreneur from Sneha Sarees, regarding his family business.

"We know what is the tagging going on in the market, hence we do something different, providing a general price, the wholesale price which is lesser than the sale amount. After 35 years of working experience in Park Street, with huge market study, my father and uncle opened this shop," he added.

Shopping remains a high point for the visitors from Bangladesh in after their hospital visits and business demands. According to Sneha Sarees, Bangladeshi customers flock together and spend more preferably before Eid-ul Fitr and Bengali New Year (April 14) Pohela Baisakh, besides emphasising year round festivals, occasions and as tourists.

There are two sorts of customers_ one comes to buy for their personal usage and others get into trading like buying from and selling off in Bangladesh. The handloom industry in India is unbeatable, hence the reason for such high demands.

"We emphasise more on the boutique owner customers from there from business point of view and have a win-win situation," further informed Luvi Jeswani.

The United States, so far the traditional top source for tourist arrivals to India, has lost the spot to Bangladesh, it held for years. India's neighbour, Bangladesh, has become the biggest source market for the first time in terms of foreign tourists coming to the country.

Data from the Tourism Ministry showed 1.37 million visitors came to India from Bangladesh in 2016, up 21 per cent over the number in 2015. The 21 per cent growth was higher than the increase of 8.2 and 10.4 per cent seen in arrivals from the US and UK, respectively.

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