(MENAFN) The Australian vitamin supplier, Blooms, had finalized a deal with Goubuli Group, in which china is expected to invest AD60 to enhance their synergy within booming sector.
The company is planning to imports their products throughout China, co branding with their successful 'Tianjin Tong Ren Tang' Range.
An official said that the choice for Goubuli to invest was simple, as they had integrated operations that could be utilized for both companies.
And he added: "The deal was valued at about 11 times their 2016 EBITDA (earnings before interest, tax depreciation, amortisation) which shows the continued strength of the sector."
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