(MENAFN- The Peninsula)
The Qatar Motor Show (QMS) will turn into a biennial event starting next year, organisers said yesterday. The announcement was made at yesterday's press conference to reveal the features of this year's edition which has been reformatted in response to market needs which included moving the event to April from January or February of its previous editions.
Organised by Qatar Tourism Authority (QTA) and Fira Qatar, the exhibition will be held from April 18 to 22 at the Doha Exhibition and Convention Center.
'Following discussions with key members of Qatar's automotive industry and a thorough evaluation of trade and consumer demand, the organisers of the show have decided to shift the event to take place after the Geneva Motor Show, allowing brands to bring to the QMS the latest from the international brand launches, and showcase for the first time in the region their newest automotive innovations, as well as shift the event to a biennial show starting from the 2018 edition, said Ahmed Al Obaidli, Director of Exhibitions at QTA.
'The choice of dates for this year's edition and the decision to organise the event on a biennial basis come in line with our efforts to create synergies with the global industry while responding to the needs of local retailers and brand owners, he stressed.
The biennial editions of the QMS will take place in November to align with the global automotive industry.
The five-day show will feature the latest automotive trends and innovations and host several 2017 model debuts in the Middle East. With the theme lsquo;Driving to Innovation', the event will see automotive retailers showcase their latest hybrid and tech-advanced vehicles that are paving the way of the future of the automotive industry.
More than 20 exhibitors are taking part in the show including leading international automotive brands that will exhibit top sports, luxury and mid-range automotive models including futuristic concepts and innovative models. Exhibitors will also include auto lifestyle goods and car-tuners, showcasing the latest car-related merchandise and auto-services.
This year's QMS will also have an outdoor fan zone which will provide visitors a variety of performances and interactive activities, a parade of unique cars in West Bay featuring classical cars and the fastest race cars on the road, and a first-of-its-kind exhibition of classic cars which include some of the rarest in the world.
Ahmed Al Mulla, Chief Operating Officer of Elan Entertainment. said: 'The Show's format evolution from a traditional exhibition to an experiential show is meant to engage more exhibitors and bring automotive enthusiasts closer to their favourite brands.
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