Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

E FUNDAMENTALS: A British-built, world-leading weapon of choice for winning in eCommerce.  Join our daily free Newsletter

MENAFN Press - 20/03/2017
No. of Ratings : 0
Add to Mixx!

(MENAFN Editorial)
iCrowdNewswire - Mar 20, 2017


E Fundamentals is a British-built, world-leading weapon of choice for winning in eCommerce. The analytics platform helps brand owners compete online by tightly monitoring their products' performance against a unique 8 Fundamentals framework and drive profitable growth through online retailers. The E Fundamentals service effectively up skills sales and marketing professionals and has already done so for global brands such as Nestle Purina, Birds Eye, Pladis, Jacobs Douwe Egbert, General Mills and Edgewell.


E Fundamentals centres around the 8 Fundamentals framework designed to leverage enterprise eCommerce strategy and produce tangible ROI on online sales. When implemented collectively, it provides a powerful and proven path to winning in eCommerce.
This service is unique in so far, as that it is designed by experienced sales and marketing professionals; most of whom have had high level positions for renowned brands such as P & G, PepsiCo and Sony. Every insight generated by the platform meets three tests: 1) Its use will generate tangible ROI 2) It is relevant to the individual's job and 3) It is clear what actionable steps need to be taken next.


Branded businesses and retailers spend a lot of effort and money getting presentation in physical retail stores right often referring to this as the sales fundamentals (e.g. right assrtment, shelf layout, promotion and pricing etc.). These standards aren't being delivered in online stores.

We recently observed a major lager brand introduced exclusively through a leading retailer. Two of the 5 products had no product information, search results were poor throughout the launch, one product was listed as a cider and one promoted as 1 bottle for £1.50 or 3 for £5!


Clients sign for a minimum of twelve months with a monthly fee based on the number of product categories covered. Based on our first 20 proposals we expect most small to medium size businesses to need 2 to 5 categories covered generating annual income of between £36000 and £66000. Larger businesses are expected to generate fees in excess of £140K per annum.

In addition to the syndicated services we offer a series of ad hoc reports covering including a getting started review. We are also developing partnerships with consultancies to encourage them to use our data within projects (we are doing this with KPMG for example).


Our objective is to exit via a trade sale in three to four years. Likely acquirers will be data businesses (e.g. Nielsen, Information Resources Inc, Kantar, GfK), consulting firms expanding into non-people revenue (e.g. IBM, KPMG, Accenture), shopper marketing and field sales businesses looking for market expansion.


About iCroudNewsWire



  MENA News Headlines
 Mar 23 2017 - Ripple - Instant, certain, low-cost cross-border payments.MENAFN Press
(MENAFN Editorial) iCrowdNewswire - Mar 23, 2017 Ripple Instant, certain, low-cost cross-border payments. San Francisco Digital Currency · Financial Services · Finance ...

 Mar 24 2017 - Argentinas Knee Reconstruction Industry To Propagate With Advancement In Technology: Ken ResearchMENAFN Press
(MENAFN Editorial)Ken Research has announced publication titled, “Argentina Knee Reconstruction Market Outlook to 2022” which offers key market data on Argentina’s Knee Reconstruction market with the ...

 Mar 24 2017 - Voltage Stabilizer System Market - Building Automation Shows Steady Growth as Consumers Seek SafetyMENAFN Press
(MENAFN Editorial)Global Voltage Stabilizer Systems Market: Snapshot A voltage stabilizer is used for ensuring a steady level of voltage automatically for various electrical gadgets to prevent ...

 Mar 24 2017 - Connectivity Constraint Computing Market - Ecosystem and Healthcare Management to Top Demand in Global CCC MarketMENAFN Press
(MENAFN Editorial)Global Connectivity Constraint Computing Market: Snapshot The leading factor driving the global connectivity constraint computing market currently is the scope of eliminating ...

 Mar 24 2017 - Repository Prospects of the Global Hair Dryer Industry: Ken ResearchMENAFN Press
(MENAFN Editorial)Ken Research has announced latest publication on growth estimates of Hair Dryer Industry in the global market named as, “Global Hair dryer Industry Situation and Prospects Research ...

 Mar 23 2017 - Blend Anything, Extract Everything With Kenwood's PurejuiceMENAFN Press
(MENAFN Editorial) The new range of slow press juicers is the first step towards Fresh Thinking Dubai, UAE, March 23, 2017: Making your own juice is a healthy choice. So it makes sense to ...

 Mar 23 2017 - HEC Paris in Qatar welcomes Executive MBA Class of 2018MENAFN Press
(MENAFN Editorial) Doha, Qatar March 23, 2017: HEC Paris, one of the world's top three providers of Executive Education programs, has officially welcomed its latest batch of participants for the ...

 Mar 23 2017 - Top Talents Honoured at MENA Digital Awards 2017MENAFN Press
(MENAFN Editorial) IMPACT BBDO Dubai awarded Agency of the Year and BBDO Worldwide named Network of the Year Dubai, United Arab Emirates March 23, 2017: The world's foremost digital advocates ...

 Mar 23 2017 - New services in Metrash 2MENAFN Press
(MENAFN Editorial) Dubai, UAE, March 23, 2017: The Ministry of Interior added two more new e-services to its mobile app Metrash 2 and the website of the Ministry, thanks to the commitment of the ...

 Mar 23 2017 - Celebrate the start of the spring with Lexus Select EventMENAFN Press
(MENAFN Editorial) Exclusive offers on a large Lexus line-up Dubai, UAE, March 23, 2017: Al-Futtaim Motors, leader in sustainable mobility and exclusive distributor of Lexus in the UAE, ...





Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help