Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Stephanie Austin Gelato Company, LLC: A loan of $5,000 helps us roll out a marketing plan based on the new milk we are using from a local sustainably-designed micro-dairy.  Join our daily free Newsletter

MENAFN Press - 20/03/2017
No. of Ratings : 0
Add to Mixx!


(MENAFN Editorial)
iCrowdNewswire - Mar 20, 2017
StephanieAustin Gelato Company, LLC Austin, TX, United States / Food Production/Sales A loan of 5,000 helps us roll out a marketing plan based on the new milk we are using from a local sustainably-designed micro-dairy. Stephanie's story

As a newspaper advertising copywriter who lost her job during the Great Recession of 2008, my prospects for finding work were bleak due to my age (46), profession and state of the economy at the time. A year after my husband and I moved from Seattle to Austin to be closer to my aging parents, he too lost his corporate job. We knew we had to quickly reinvent ourselves without the safety net of a 9-5 job.

My husband came up with idea of starting a gelato business, but the excitement of starting our own company was tempered by the realities of learning that business from the ground up. We traveled to New York to learn how to make gelato and sorbetto from an Italian gelato master, Stefano Tarquinio of Rome's renowned Al Settimo Gelo gelateria. We brought that knowledge back to Austin and poured all our savings and hopes into our start-up, Austin Gelato Company.

From the very beginning we were dedicated to doing business the right way, and not just financially. We purchased an expensive chiller for our water-cooled equipment that saves hundreds of gallons of water a week. We use all-natural and organic ingredients sourced close to Austin whenever possible, for optimum freshness and to support local farmers and producers. We now get the finest quality milk from Richardson Farms, a small family dairy an hour outside of Austin, our wildflower honey comes from Austin's own Good Flow, and we continually search for local suppliers whenever possible.

We're in 42 stores and restaurants now and are continually expanding. With help from Kiva, we will improve our marketing efforts, hire employees and pay them a good living wage. That's our idea of success.

This loan is special because: This loan is special because it helps a proud business owner to expand her sustainable gelato business.

Kiva staff

More about this loan Business Description

Austin Gelato Company is a packaged gelato and sorbetto producer (CPG) located in Austin, Texas. Our aim is to produce the smoothest, most flavorful gelato and sorbetto desserts using the cleanest, most natural recipes possible, using as many local products as possible, packaged for sale in grocery tores. Our company is somewhat of an experiment, seeking to find out if we could avoid all those non-food ingredients other companies use and still make a true, smooth, tasty packaged gelato. And, we have succeeded, building a steady stream of sales almost solely on a word-of-mouth basis.

A major breakthrough for us is the startup of Richardson Farms' dairy in Rockdale, Texas, about 70 miles from our commercial kitchen. It is a sustainable operation, producing the freshest, richest, most nutritious and best tasting milk we could hope to find. We are now using their low-temperature pasteurized whole milk exclusively, and will be showing their logo on our labels. This is a major competitive advantage for us, and in the process, we will also be contributing to the success of a sustainable, humane, local farm.

What is the purpose of this loan?

We have been in business for over three years as a packaged gelato producer (CPG.) Until this recently we haven't had access to commercial volumes of high quality milk. We put off developing a strong marketing plan as a result, relying on word-of-mouth for growth. Recently, Richardson Farms' dairy, a local sustainable-designed farm, began producing a low-temperature pasteurized, non-homogenized milk. It is the richest, most nutritious and freshest milk we could possibly hope to get. So, we are now producing gelato of a quality that only a few gelaterias or ice cream makers can boast, using milk straight from the cows to our kitchen, literally within days of production. And, we can expand production dramatically, as they are producing much more than they can sell, being so new to the market. Our goal is to increase sales at the existing 43 stores that carry us locally as well as get in to new, larger stores in Houston and Dallas, total population about 18 million people. Our marketing plan will be provided free of charge as a team project by students of the Marketing Policy class at The University of Texas at Austin. We expect to spend about 1,500 on local public radio sponsorships, and the balance of 3,500 on new pint package design and purchase of packaging, point-of-purchase promotional materials, labor for in-person "demos" or tastings at our retailer's locations, in-shelf display materials.

About Austin Gelato Company, LLC

Industry: Food
Years in operation: 3 years - 5 years
Website: austingelatocompany.com

MENAFN2003201700703403ID1095331209



About iCroudNewsWire

 


MENAFN Press




  MENA News Headlines
 Mar 24 2017 - Cheap Tortuga Music Festival Tickets at CapitalCityTickets.com with Promo CodeMENAFN Press
(MENAFN Editorial) CapitalCityTickets.com carries a vast selection of Tortuga Music Festival concert tickets at affordable prices. The Tortuga Music Festival will take place at Fort Lauderdale Beach ...

 Mar 24 2017 - Reputable Registered Nurse and Graduate of Grand Canyon University, Nisha Pullat, RN, BSN, will be Exhibited in the Worldwide Leaders in Healthcare | #PRNCMENAFN Press
(MENAFN Editorial) The International Nurses Association is pleased to welcome Nisha Pullat, RN, BSN, to their prestigious organization with her upcoming publication in the Worldwide Leaders in ...

 Mar 24 2017 - Falconcity of Wonders to connect Chinese with top Dubai projects as Platinum Sponsor of Dubai Property Show ChinaMENAFN Press
(MENAFN Editorial) UAE, March 22, 2017 Falconcity of Wonders LLC, the developer of Falconcity of Wonders (FCW), the multipurpose megaproject currently being built in Dubai, has confirmed its ...

 Mar 24 2017 - An Industry First: Teradata Debuts Open Source Kylo to Quickly Build, Manage Data PipelinesMENAFN Press
(MENAFN Editorial) Dubai, UAE March 22, 2017 Teradata (NYSE: TDC), a leading analytics solutions company, announced a new and important contribution to the open source community that will deliver ...

 Mar 24 2017 - Department of Economic Development Ajman launches new event aimed at raising awareness on promoting a secure consumption cultureMENAFN Press
(MENAFN Editorial) UAE, March 22, 2017- The Commercial Control and Consumer Protection Department of the Department of Economic Development - Ajman (DED-Ajman) will launch tomorrow (March 23, ...

 Mar 24 2017 - ManageEngine to Advance Business-IT Alignment with Help from ZohoMENAFN Press
(MENAFN Editorial) ManageEngine, the real-time IT management company, today announced its strategy for advancing the state of IT management and aligning IT with business objectives. Parent ...

 Mar 24 2017 - Cardiovascular disease may be one of the main causes of death in type 2 diabetesMENAFN Press
(MENAFN Editorial) By: Dr. Arif Abulla Abdulrahim Al Nooryani - CEO of Al Qassimi Hospital Sharjah | Head of Cardiac Cath Lab at Al Qassimi Hospital Sharjah UAE United Arab Emirates 23st ...

 Mar 24 2017 - Drake and Scull signs-off the sale deal of its ownership share in the ONE PALM development in DubaiMENAFN Press
(MENAFN Editorial) UAE, March 23, 2017 Drake & Scull International PJSC ('DSI or the 'Company), a regional engineering and services leader, signed today the sale deal of its ownership share in ...

 Mar 24 2017 - Philips expands presence across the regionMENAFN Press
(MENAFN Editorial) United Arab Emirates Royal Philips (NYSE: PHG, AEX: PHIA) announced today that is has expanded its footprint across the region following the inauguration of its new scientific ...

 Mar 24 2017 - Supreme Legislation Committee to promote more creative ideas in newly-launched Happiness Cup' contestMENAFN Press
(MENAFN Editorial) UAE, March 23, 2017- As part of the celebration of the International Day of Happiness, and in line with the efforts to achieve its goals and objectives to provide a happy work ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help