Make MENAFN My Home Page
 
  Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Google sorry for adverts alongside extremist content  Join our daily free Newsletter

MENAFN - AFP - 20/03/2017
No. of Ratings : 0
Add to Mixx!



(MENAFN - AFP) A top Google executive on Monday apologised after UK company and government adverts appeared alongside extremist content on its Internet platforms.

The apology from Matt Brittin, president of Google's Europe, Middle East and Africa division, came after UK banks HSBC and RBS, along with major retailer Marks and Spencer (M&S), decided to suspend their adverts from appearing on platforms such as YouTube.

"I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content," Brittin said in a statement.

"We take our responsibilities to these industry issues very seriously."

Brittin said Google was already making improvements thanks to increased investment -- resulting in it "raising the bar for our ads policies, simplifying advertiser controls and adding safer defaults".

In a statement Monday, HSBC said said it takes "breach of our digital advertising standards very seriously and have put advertising with Google on hold at this time".

An M&S spokesman added: "In order t ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through."

The British arm of French advertising agency Havas suspended such advertising last week. Others to pull the plug, temporarily at least, are the BBC, Guardian newspaper group and McDonalds UK.

In the UK, a committee of MPs has meanwhile demanded that Google explain how government adverts have appeared on "inappropriate and hate-filled sites" and whether the government and advertisers will be refunded payments made to the US tech giant.

A government spokesperson said Monday: "It is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content -- and that message was conveyed very clearly to Google.

"The Cabinet Office has told Google it expects to see a plan and a timetable for work to improve protection of government adverts to ensure this doesn't happen again.

"YouTube advertising remains on hold while that work is carried out."

MENAFN2003201701430000ID1095330618

 
 


AFP




Loading, Please wait....


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help