(MENAFN - Emirates News Agency (WAM))
DUBAI, 19th March, 2017 (WAM) -- Dubai's Department of Tourism and Commerce Marketing, Dubai Tourism, has reinforced its commitment to West Africa during a road show that stopped in key cities in Nigeria and Ghana, aimed at raising Dubai's profile among the region's business and leisure travellers. Following a successful road show in Nigeria in 2016, this year's events in Lagos, Abuja and Accra further cemented the emirate's relationships with key industry stakeholders and operators, and offered the opportunity to promote Dubai's ever-evolving offerings.
Together with Dubai-based partners including family attractions, airlines and hotels, Dubai Tourism kicked off its road show in Lagos, Nigeria on 20th February, continuing on to Abuja on 22nd February, before ending in Accra, Ghana on 25th February. The series of events showcased Dubai's continually expanding affordable luxury experiences across travel, hospitality, entertainment and events, with a strong focus on family travel.
Commenting on the success of the road show, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, "As part of our diversification strategy, the African market continues to be a key source for Dubai, and we aim to further tap into its immense potential in the coming months. The road show allowed us to engage with key industry partners and provide them with a greater understanding of Dubai's holistic destination offerings, with a focus on affordable luxury and family attractions."
The road show marks the beginning of a year that is set to capitalise on a string of hotly anticipated openings in the city in 2016, including family-friendly attractions such as Dubai Parks and Resorts and IMG Worlds of Adventure, which have all cemented Dubai's reputation as a destination of choice for families and an ideal stopover city for those looking to break up long-haul trips around the globe.
Stella Obinwa, Regional Director, Africa, at Dubai Tourism, said, "Africa continues to be a priority market for us, with great potential for more visitors to choose Dubai as their preferred destination. Following our successful event last year in Nigeria, we are delighted to bring back our road show to these three key cities in West Africa. It gives us the opportunity to engage with local travel partners and provide them with a greater understanding of what makes Dubai such an exciting place to visit."