(MENAFNEditorial) itemprop="contentLocation" itemscope itemtype="http://schema.org/Place">NEW YORK, Feb. 10, 2017 /PRNewswire/ -- sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues globally, today named Marcy Miles as Senior Vice President Sales and Marketing for the Americas, Europe and Middle East. In her new role, Miles will develop and manage the sales and marketing strategy across the sbe platform in the Americas, European and Middle Eastern markets as well as be responsible for delivering revenue growth.
"With over 20 years of experience in the hospitality industry, we are excited to welcome Marcy to our team," stated Jorge Giannattasio, Chief Operating Officer at sbe. "She joins sbe with expertise in every facet of marketing and advertising, including experience in digital and online to mass and content marketing. We are certain that Marcy will be a valuable asset to sbe as we continue to develop our 360-degree lifestyle experience."
"I am thrilled to be joining sbe," stated Miles. "I look forward to working together with Sam Nazarian, Founder and CEO of sbe, and his team as the company continues to grow as a fully-integrated entertainment and lifestyle brand that provides complete and curated experiences for all of its guests."
Prior to joining sbe,Miles worked at Atlantis Paradise Island, Bahamas fornineyears. Most recently, sheservedas the Executive Vice President of Sales and Marketingwithresponsibility for the resort's overall communication strategy, e-commerce, call center, revenue management, leisure and group business. During her tenure, Atlantisconsistently grewleisure occupancy, direct channel bookings and room revenues. Miles also worked for Kerzner International, where she had the opportunity to lead the marketing for the One & Only Ocean Club and One & Only Palmilla, launching and integrating their social strategies into their marketing communications.
Previously, Miles was the Head of Brand Management for Busch Entertainment Corporation, leading the media and brand positioning for the 10 theme parks in its system. During that time, she led the brand development and marketing launch of Discovery Cove and Aquatica Theme Parks in Orlando.
Miles holds a Bachelor of Arts degree in Journalism/Advertising/Public Relations from the University of Central Florida.
About sbe
Establishedin 2002 byFounder and CEO Sam Nazarian,sbeis a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels,residences,restaurants and nightclubs. Through exclusive partnerships with cultural visionaries,sbeis devoted to creating extraordinary experiences throughout its proprietary brands with acommitmenttoauthenticity, sophistication,mastery and innovation.Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels,sbehas an unparalleled global portfolio featuring23 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The companyis uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage andentertainment to hotels and residences, and through its innovative customer loyalty and rewards program, TheCode, as well as itsaward-winning international real estate development subsidiary, Dakota Development- all of which solidifysbeas the preeminent leader across hospitality.sbewill continue its expansion with 13 hotel properties opening in the next two years (some with residences), including the SLS Park Avenue, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company's established and upcoming hotel brands includeSLS Hotel & Residences,Delano, Mondrian, Redbury,Hyde Hotel & Residences,Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition,sbehas the following international acclaimed restaurants and lounges: Katsuya, Cleo,The Bazaar by José Andrés, Fi'lia by Michael Schwartz, Umami Burger,Hyde Lounge and Skybar.More information aboutsbecan be obtained atsbe.comor by downloading thesbe App.
Media Contact:
Kati Bergou
Rubenstein Public Relations
212 805 3014
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marcy-miles-joins-sbe-as-senior-vice-president-sales-and-marketing-for-the-americas-europe-and-middle-east-300405637.html
SOURCE sbe
MENAFN1902201700701241ID1095253920
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.