Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Going global from the UAE: ShortPoint  Join our daily free Newsletter

MENAFN - Khaleej Times - 10/01/2017
No. of Ratings : 0
Add to Mixx!


(MENAFN - Khaleej Times) It is a user interface platform that gives businesses end-to-end control over their customer's digital experience googletag.defineSlot('/1251894/Businessinarticle300x250', [300, 250],'div-gpt-ad-1479017441591-3').addService(googletag.pubads()); googletag.pubads().enableSyncRendering(); googletag.enableServices();googletag.display('div-gpt-ad-1479017441591-3'); Many readers of this column would have used website building services like WordPress, Wix, Weebly and Squarespace. A couple of years ago, Wix raised 127 million from its IPO by offering a website building tool targeted at individuals and small companies. The success of the IPO recognised the challenges of going online quickly and cost-effectively.

As businesses grow larger and the requirements become more complex, these tools become less optimal. An even bigger challenge is for legacy businesses to build attractive, customer-friendly websites that are able to present data from the organisations' existing platforms. In such situations, companies have hired bespoke website building resources. Consequently, there is no guarantee about the quality of the output, no standards to measure against and the subjective dependency on the website builder is high.

The background
There is an entire cottage industry that has sprung up around user experience and user interface design. The website building industry in the US alone is 26 billion. It employs over 220,000 individuals who work in more than 150,000 small and large businesses. This is according to IBISWorld, the leading provider of industry information in the US.

While this may all be an excellent way to go for large companies that want to finesse their products to the best possible, most organisations and start-ups would rather invest in delivering value from the business proposition instead.

Clearly, there is a space for tools that fill this gap i.e. a tool that has both the convenience of a plug-and-play website builder as well as the ability to integrate in to core business systems. For example, imagine if a marketing team in a bank could quickly design a modern and engaging user interface without the help of the IT department or the web design team. Situations like these inspired the launch of ShortPoint.

The story
Sami Alsayyed, founder and CEO of Shortpoint, had nine years of enterprise business website and application development experience. Sami is of Jordanian origin. He's a graduate of Jordan's Princess Sumaya University of Technology. He has worked for companies such as Oracle, Orange and the Silicon Valley-based company, Wirestorm Innovations.

In the course of his work, he realised that it is feasible to build a business that would disrupt the website building industry but at the same time create massive opportunity for businesses to quickly enter the digital world. The opportunity was to create a user interface platform that would give businesses end-to-end control over their customer's digital experience. To achieve this, Sami identified the top enterprise solutions providers. For instance, Microsoft and SAP. On one hand, there was an opportunity to create plug-and-play integrations into the technology stacks of these enterprise solutions. On the other side, the website developer would be offered a set of simple, elegant tools for designing, creating and hosting powerful front-end web and mobile interfaces.


Sami started up ShortPoint as a Software as a Service company to meet these objectives. Within a month of setting up, Sami left his full-time job. ShortPoint initially focused on SharePoint users. Working at breakneck speed over the last two years, ShortPoint has achieved outstanding growth in the last year with over a thousand business websites from all over the world running on the ShortPoint platform. Some customers are Novartis, Australia Post, Cornell University and ADCB. ShortPoint then extended its capabilities to cover users of SAP solutions. ShortPoint is aligned with the SAP and Microsoft teams. ShortPoint drives consumption of SAP Portal, SharePoint and Office 365. For a relatively low annual fee, businesses can set up, maintain and enhance their own as well as their customers' digital experience.

ShortPoint aims to achieve breakeven within two years-and-a-half of being set up. The tight relationship with Microsoft and SAP has delivered a solid pipeline.

ShortPoint is a global business built out of the UAE. It leverages all the support that Dubai offers - safety, networking, access, mentorship, hub facilities. His team sits in Dubai, Jordan and Ukraine. The company believes that the first-mover advantage will be valuable. It has taken over three years and 1.7 million lines of code to build the basic ShortPoint platform.

Team UAE
ShortPoint was incubated at DTEC in the Dubai Silicon Oasis. It received seed funding from the DSO in 2015. Working within the DTEC Hub has its advantages. For the next round of financing, a startup colleague company at the DTEC Hub, Tjdeed Technologies decided to fund the venture in 2016.

The business model
ShortPoint works on an annual fee-based model. For a small fraction of the price that would be paid for customising a business website, users can build, modify and maintain their digital experience without coding, technical or even web design skills.

The writer is a director at Vyashara. He's a digital banking and digital financial services evangelist, practitioner, advisor and consultant. Views expressed are his own and do not reflect the newspaper's policy. He can be reached at .



 


Khaleej Times




  MENA News Headlines
 Feb 21 2017 - NMC and ADU cooperate to provide media training for Emirati studentsEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI, 21th February, 2017 (WAM) -- The National Media Council, NMC, and Abu Dhabi University, ADU, have signed a Memorandum of Understanding to enhance ...

 Feb 21 2017 - Giuseppe Saba named CEO of International Humanitarian CityEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) DUBAI, 21st February, 2017 (WAM) -- Giuseppe Saba has been appointed Chief Executive Officer of International Humanitarian City, IHC, as approved by His ...

 Feb 21 2017 - OPEC daily basket price announced for Monday, 20th February, 2017Emirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) VIENNA, 21st February, 2017 (WAM) -- The price of OPEC's basket of thirteen crudes stood at US$53.49 a barrel on Monday, compared with $53.11 the previous ...

 Feb 21 2017 - TCA Abu Dhabi launches five artistic and cultural initiatives inspired by the life and works of Ahmed Rashid ThaniEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI, 21st February, 2017 (WAM) -- The Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, honoured the life and works of the Emirati poet, writer ...

 Feb 21 2017 - South Sudan regions face famine - UNEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) GENEVA, 21st February, 2017 (WAM) -- Famine has been formally declared in parts of South Sudan, the United Nations said on Monday, warning that war and a ...

 Feb 21 2017 - In Cartoon: Trump and NetanyahuDaily News Egypt
(MENAFN - Daily News Egypt) if(window.adgroupid==undefined){window.adgroupid=Math.round(Math.random()*1000);}document.write('); ...

 Feb 21 2017 - Crown Prince of Umm Al Qaiwain receives Colombian ambassadorEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) UMM Al QAIWAIN, 21st February, 2017 (WAM) -- H.H. Sheikh Rashid bin Saud bin Rashid Al Mu'alla, Crown Prince of Umm Al Qaiwain, received Fayhan Al Fayez ...

 Feb 21 2017 - Strait of Hormuz 'extremely strategic water way' says Captain of HMS PenzanceEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) by Muhammad Aamir ABU DHABI, 21st February, 2017 (WAM) -- Lt. Commander Jim Lovell, Captain of HMS Penzance of the UK Royal Navy, has said that the Strait of ...

 Feb 21 2017 - State Minister for Defence receives CEOs of European, US defence companiesEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) ABU DHABI, 21st February, 2017 (WAM) -- Mohammed bin Ahmed Al Bowardi, Minister of State for Defence Affairs, received separately Herve Guillou, CEO of DCNS, ...

 Feb 21 2017 - Umm Al Qaiwain Ruler honours women graduates of business diplomaEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM)) UMM AL QAIWAIN, 21st February, 2017 (WAM) -- Development of human resources is at the core of the state's policy to achieve progress and happiness, H.H. ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help