(MENAFN- Muscat Daily) Muscat- 'Maserati is in a strong position in Oman market'
Mohamed El Zawawy, assistant general manager at Alfardan Motors talks about Oman's luxury car market and Maserati brand's position and growth prospects in the Omani market.
Who is the conventional buyer of luxury cars in Oman?
A typical Alfardan client is a discerning person who expects excellence both in terms of the product and the service. They value individuality and style as much as performance and drive luxury cars for the entire experience, both the thrill and the passion. We have found popular models such as the Ghibli and Quattroporte represent a more versatile lifestyle consumer in the luxury car sector. Both models combine practicality and performance. The three year maintenance programme combined with a spacious boot that is big enough to carry a full set of luggage make these models a popular choice in the sultanate. An average fuel consumption of 10.7lt for the Quattroporte for every 100km, and 6lt for every 100km for the Ghibli makes both models an impressive evolution of the Maserati DNA.
Have you noticed growth in the demand for Maserati cars in Oman?
Maserati continues to bypass economic recession and experience unprecedented growth because of the exclusivity of the brand and its reputation of quality, luxury and performance. As a leader in both the sports car and road car segments, Maserati, with its comprehensive model line-up and its wealth of history, is in a strong position in the market.
What distinguishes the Omani user from other buyers in the region?
Omani clients are well educated and have true passion for the brands we carry. They seek excellence before, during and post purchase. This comes from our unique product offering, alongside our factory trained staff and certified workforce who always meet their requirements and expectations. In fact, I think they surpass them.
What attracts people in Oman to the Maserati brand?
It is a perfect blend of excellence, heritage, prestige and the unique Maserati DNA. We are industry leaders in design as well as performance, bridging the gap between heritage and the new world of cultural and technological hegemony which the GCC so acutely represents.
Who are Maserati's biggest competitors in Oman?
Competition is part of our racing DNA and made us what we are. With each new model we push the limits of technological innovation in every area of engineering. Maserati welcomes competition from other manufacturers because it helps them evolve and advance. Competition keeps Maserati ahead of the pack.
In 2016 Maserati unveiled its first ever SUV, the Levante. How has it been received in Oman market?
The Maserati Levante is a turning point in Maserati's history as it is its first ever SUV. It has been received very well in Oman and this is reflected by the number of orders we are receiving from the market. Omani clients understand that this could be the ideal model for Oman's driving landscape.
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