Y-Films leads the race at prestigious CMS Asia awards 2016 for excellence in Content Marketing


(MENAFNEditorial) CMS Asia awards started 3 years back as part of Asias largest content marketing conference known as Content Marketing Summit Asia to felicitate good work in content marketing space. Ever since inception, these awards have become the most aspiring awards to receive for anything related to content marketing.

Unlike other awards, there are only 5 categories in which these are awarded making it difficult for jury and entrants to nominate the very best work. CMS Asia does not charge any entry fee for entering nominations for these awards and as a result, Edition 3 received over 250 entries in these 5 categories. 25 out of these 250 entries were shortlisted, along with Boards own list of nominations.

The final winners are as

1. Content Marketing Agency of the Year 2016 Y-Films from YRF for their consistent work in content marketing
2. Content Marketing Innovator of the Year 2016 Y-Films from YRF for their Six Pack Band innovation
3. Content Marketing Campaign of the Year 2016 Brooke Bond from HUL for their Six Pack Band campaign developed by Y-Films
4. Content Marketing Brand of the Year 2016 Nescafe for their consistent work on Nescafe Labs
5. Content Marketing Personality of the Year Comedian Kapil Sharma for his consistent work in creating great content

The advisory board & other experts from the industry look at the work every year and apply their own criteria to arrive at the final list. CMS Asia awards have not made the criteria of judging public to discourage entrants from writing award entries on their own. It allows only a Live URL of actual work done to be submitted, after which the global experts on the board make their decision.

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