Samsung leads UAE handset market in Q1


(MENAFN- Khaleej Times) While Samsung was the most-used handset brand during the first quarter of the year, a whopping 68.9 per cent share of handsets registered on telecom networks were smartphones.

The Telecommunications Regulatory Authority (TRA) has revealed statistics for the first quarter of 2016 on the nation's most popular mobile phone handsets, social networking platforms and applications.

The report reveals the market share of mobile phones in the UAE by manufacturer and model. During the period between January to March 2016, 68.91 per cent of handsets registered on the UAE's networks were smartphones.

In terms of smartphone models, the iPhone 6 continues to be the most commonly used in the UAE, accounting for 4.48 per cent of total handsets registered on UAE networks. The iPhone 5s was the second most popular smartphone with 2.39 per cent of users.

The third most-commonly used smartphone was the Samsung J100H/J1 which has a 1.81 per cent market share, followed by the iPhone 6s at 1.69 per cent.

However, the report shows that Nokia 108 is the second most used phone among all handsets at 2.92 per cent.

The report suggests that Samsung is the most-used handset brand in the UAE in the first quarter of 2016. The report indicates that 33 per cent of all handsets registered on UAE networks were manufactured by Samsung.

Nokia handsets have a presence of 28 per cent. The third most popular handset used in the UAE is manufactured by Apple with a share of 14 per cent on the UAE networks. This was followed by Blackberry with a two per cent market share.

The report also provides information on the most popular mobile operating systems used in the UAE. Android was the most commonly used operating system in the UAE in Q1, followed by the iOS, while the use of Symbian has been declining over time.

During the period, users of smartphones and fixed Internet services in the UAE visited various applications websites. Apple iTunes was the most commonly visited applications website, followed by Samsung Apps and finally Android Applications.

In terms of social media, UAE smartphone and fixed Internet users made 24 billion visits to social networking websites during the first quarter. Visits to Facebook accounted for 91 per cent of visits to social networking sites, followed by Twitter with five per cent of visits, then LinkedIn, MySpace and Maktoob.

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