(MENAFNEditorial) SINGAPORE, Sept 24, 2016-(ACN Newswire)-The final day of Spikes Asia culminated in a ceremony to celebrate the winners of the annual Spikes Asia Awards. The industry gathered to honour the best regional work.
This year, a record-breaking 5,132 entries were received across 20 awards and two new Spikes - Music and Digital Craft - were honoured.
Terry Savage, Chairman of Spikes Asia, said that this year's award-winning work had set the benchmark of excellence across the region. "It's inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry," commented Savage.
The 2016 award winners were:
Creative Effectiveness
- 3 Spikes from 25 entries were awarded
The Grand Prix went to the Share the Load campaign for Ariel Matic by BBDO India, Mumbai
Design
- 38 Spikes from 375 entries were awarded - 4 Gold, 10 Silver, 23 Bronze
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Digital Craft
- 15 Spikes from 140 entries were awarded - 2 Gold, 3 Silver, 9 Bronze
The Grand Prix went to Museum in The Cloud for All Nippon Airways by Enjin, Tokyo, Japan
Digital
- 49 Spikes from 488 entries were awarded - 7 Gold, 12 Silver, 29 Bronze
The Grand Prix went to Intellegent Parking Chair for Nissan Motor Co. by TBWA\Hakuhodo, Tokyo, Japan
Direct
- 30 Spikes from 395 entries were awarded - 3 Gold, 5 Silver, 21 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ, Auckland, New Zealand
Entertainment
- 21 Spikes from 168 entries were awarded - 4 Gold, 6 Silver, 10 Bronze
The Grand Prix went to Lifeline for Qualcomm by Ogilvy & Mather, New York, USA
Film Craft
- 25 Spikes from 296 entries were awarded - 3 Gold, 6 Silver, 15 Bronze
The Grand Prix went to High School Girl? by Watts of Tokyo INC., Shiseido Co., LTD., Tokyo, Japan
Film
- 29 Spikes from 446 entries were awarded - 6 Gold, 8 Silver, 14 Bronze
The Grand Prix was given to Deng Adut for Western Sydney University by VCD + WE.Collective, Sydney, Australia
Healthcare
- 26 Spikes from 254 entries were awarded - 4 Gold, 8 Silver, 13 Bronze
A second Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Innovation
- 2 Spikes were awarded from 56 entries including the third Grand Prix for Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Integrated
- 7 Spikes from 59 entries were awarded - 1 Gold, 2 Silver, 3 Bronze
The Grand Prix went to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
Media
- 42 Spikes were awarded from 430 entries - 5 Gold, 15 Silver, 21 Bronze
The Grand Prix went to Hungerithm for Mars Chocolate Australia by Clemenger BBDO Melbourne, Australia
Music
- 83 entries 11 Spikes were awarded, 1 Grand Prix and 10 Music Spikes
The Grand Prix was honoured to Deng Adut for University, WSU, by Finch, Sydney, VCD + WE.Collective, Sydney, Australia
Mobile
- 16 Spikes were awarded from 183 entries - 1 Gold, 3 Silver, 11 Bronze
A second Grand Prix was given to Hungerithm for Mars Chocolate Australia by Clemenger BBDO, Melbourne, Australia
Outdoor
- 40 Spikes were awarded from 453 entries - 7 Gold, 15 Silver and 17 Bronze
A second Grand Prix was won by Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
PR
- 37 Spikes were awarded from 286 entries - 9 Gold, 15 Silver, 12 Bronze
The Grand Prixwas given to Chamki - The Girl from the Future for Unilever by MullenLowe, Singapore
Print & Outdoor Craft
- 14 Spikes were awarded from 234 entries - 3 Gold, 6 Silver, 5 Bronze
No Grand Prix was awarded
Print & Publishing
- 12 Spikes were awarded from 186 entries - 2 Gold, 5 Silver, 4 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ, Auckland, New Zealand
Promo & Activation
- 35 Spikes were awarded from 434 entries - 5 Gold, 6 Silver, 23 Bronze
A third Grand Prix was honoured to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
Radio
- 20 Spikes were awarded from 141 entries - 3 Gold, 7 Silver, 9 Bronze
The Grand Prix went to Candy Class for Radio City 91.1 FM by Grey Worldwide, India, Mumbai
The Grand Prix for Good went to Leo Burnett Melbourne, Australia for the Rewordcampaign for Headspace.
Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region within the Wrigley Company, a subsidiary of Mars, Incorporated, accepted the Advertiser of the Year Award on behalf of Mars, Incorporated.
Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.
Colenso BBDO, Auckland recieved the Agency of the Year award. Second was Clemenger BBDO Melbourne and third went to Dentsu Inc., Tokyo.
The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.
Starcom, Melbourne was awarded Media Agency of the Year. Mediacom New Zealand, Auckland received second place and third went to PHD, Auckland.
Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O''Rourke, Australia.
Spikes Asia was the final winner of the day, securing a successful Guinness World Records attempt, with 396 contributions to a colour by numbers. Further information on the winners can be found online at www.spikes.asia.
AboutSpikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, runs this year at Suntec City, Singapore from 21-23 September 2016.
Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, Dubai Lynx, AMES and eurobest, and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Creative Effectiveness, Print & Publishing, Outdoor, Radio & Audio, Digital, Integrated, Direct, Promo & Activation, Media, Music, Digital Craft, Print & Outdoor Craft, Film Craft, Design, Mobile, PR, Entertainment, Healthcare and Innovation. For more infomation, please visit www.spikes.asia.
Contact: Spikes Asia Festival of Creativity Isobel Diamond, Press Officer e: [email protected]/* */ Marian Brannelly, Press & PR Officer e: [email protected]/* */ t: +44 20 3033 4000 U: www.spikes.asia
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.