(MENAFN- ProactiveInvestors)Fantasy sports outfit DraftDay Fantasy Sports (NASDAQ:DDAY) saw its stock rise as it completed the sale of its Viggle rewards software platform. The company formerly known as Viggle sold the cloud-based mobile platform in return for stock in Toronto-listed Perk.com (TSE:PER) a company that offers consumer rewards such as 'Perk Points' to consumers. 'We are proud of the success that we have been able to achieve with the Viggle app. We launched the app just a few short years ago and in that time we were able to grow to 10 million registered users. The Viggle app is now a natural fit for Perk.com as it complements their stable of engaging mobile applications' said Robert Sillerman who is not only executive chairman of DraftDay but also the chief executive officer. DraftDay Fantasy Sports will now turn its attention to offering a turnkey solution to media outlets interested in offering their customers a fantasy sports experience The company has formed a joint venture with London-listed Sportech (LON:SPO) which has a 35% interest in the venture. DraftDay's shares were up 7.1% at 36 cents.
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