(MENAFN - Arab News) Just like the rest of the world Jeddah savors chocolate whether dark light or nutty.
is a lifestyle networking platform that organized a 'chocolate innovation' event aimed at promoting chocolate products and shedding light on the skills of local chocolatiers. The event was held on Wednesday at Voila Chocolate Cafe in Jeddah.
It highlighted the environment in which chocolate products are made.
Several officials from different chocolate companies and chocolate enthusiasts attended the event to share their opinions and thoughts.
The participants believe such a networking platform brings members of the community together and discusses life-oriented themes that help in sharpening culture and social and professional aspects of life.
During the event chocolate makers discussed common issues such as how to improve their craft and think of ways to highlight locally made chocolate.
'It was fun to share ideas and come up with new creative techniques' said one guest.
Conversation also brought up the health benefits of dark chocolate and which beverages go with which type of chocolate.
Nutella being a part of the emerging culture inevitably grabbed the limelight.
'The aim of this event was to help people see chocolate as more than a commodity' said Yazan Jamous founder of Talent Reunion.
'We want to spread awareness about the fact that chocolate can be diverse and different. Chocolate is a world by itself.'
'The event is a family-oriented gathering where people meet in a healthy environment and share their thoughts and experiences. Topics spanned sports coffee shopping travel chocolate and many other interesting ideas' he said.