(MENAFN) Apple has signed an agreement with a major Saudi book and electronics retailer in order to expand in Saudi Arabia and showcase its products, according to Arabian Business.
The deal is a first for the US-based Apple, as it has never previously dealt directly with retail outlets headquartered in the Middle East.
A full product line-up of Apple's products will be available at the Jarir Bookstore chain in Jeddah, as well as service customers.
Jarir's chairman, Mohammad Al Aqeel said that the agreement will allow the prices of Apple products sold at Jarir branches to be slightly reduced, as they will cut out costs for a third-party distributor.
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