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MENAFN - Khaleej Times - 14/06/2014
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(MENAFN - Khaleej Times) Unilever one of the world?s leading fmcg companies has been helping consumers make better choices for over 100 years.

this year marks unilever’s third successive year of partnership with choithrams one of the uae’s largest retailers to further promote recycling waste management and water conservation.

the campaign which runs over 10 days provides consumers with recycling and water conservation tips that will help them in taking small actions that collectively add up to making a bigger difference in contributing to increased environmental sustainability.

additionally during the campaign a total of 30000 green bags will be distributed to shoppers at choithrams’ 19 main branches across dubai and abu dhabi.

this joint initiative of unilever and choithrams falls under the unilever sustainable living plan which commits unilever to doubling its business while halving its environmental footprint.

given that a large part of unilever’s environmental footprint is resultant due to consumer’s actions at the stage of product use and disposal arijit ghose managing director of unilever gulf said: “if you look at the value chain of any of our products only five per cent of the environmental footprint is under our direct impact and 68 per cent of it comes from the consumer. hence through this initiative we aim to change behaviour and encourage good practices of waste management and water conservation.”

refering to unilever’s collaborative effort in working towards spreading an increased awareness of sustainability ghose said: “therefore partnering with different entities that are also active in creating a more sustainable community such as choithrams will help us in overcoming the challenge of bringing out behaviour change with our consumers while also helping broaden our relationship with our customers at the same time.”

l.t. pagarani chairman of choithrams said: “‘inspired by such mindful partners as unilever in march we launched an omnibus sustainability heartland named planet 7 based on 7 key pillars — health nature carbon innovation community employment and dialogue. it’s the right time the right way and inescapable truth that we believe in.”

choithrams has strong sustainability initiatives that aim to reduce unnecessary packaging while increasing the use of energy efficient equipment in refrigeration and lighting.

its sourcing team constantly pursues local and regional options to reduce their carbon footprint. also the choithrams hospital and research centre located in central india has installed a water recycling unit that is helping save more than 3000000 litres of potable water every year. choithrams’ latest project is at its uk production facility where plans are underway to install wind turbines and solar panels to produce electricity for the plant.

this joint initiative has reached 110000 households to date.


Khaleej Times

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