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MENAFN - Muscat Daily - 02/06/2014
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(MENAFN - Muscat Daily) Bank Muscat, the flagship financial services provider in the sultanate, as part of its commitment to add value to products and services, has introduced for the first time in Oman the convenience of card acquiring services at the doorstep of customers.

Launched in partnership with Visa, the new facility is presently available for customers availing home delivery service by Pizza Hut. The facility allows customers who order home delivery from Pizza Hut to use their debit/credit cards issued by any bank for payment on Bank Muscat GPRS portable PoS machine carried by Pizza Hut vendors.

Tariq Atiq, AGM “ cards and e-banking, said, ''In line with the leadership position in Oman, Bank Muscat is delighted to launch yet another value-added service benefiting customers. Reflecting our commitment to providing the best in class' service, Bank Muscat continues to invest in cutting edge IT infrastructure, latest point of sale terminals and competent human resources available in the payments industry.

''It is this dedication' and commitment to service' that has made Bank Muscat the preferred electronic payment service provider to the nation. Our ability and flexibility to adapt, innovate and provide customised payment solutions have made us unique in the market.''

Yogesh Shah, general manager, Khii Restaurants, said, ''The partnership with Bank Muscat allows us to revolutionise the payment method for our home delivery customers. We have witnessed a growing trend towards less cash and more convenience and as the sultanate's most loved pizza place we are honoured to be the first restaurant chain to pioneer this service.''

Bank Muscat commenced card acquiring operations in 2002 and since then has crossed many milestones to become the largest acquirer and issuer of cards in Oman. As the leading electronic payment service provider in Oman, Bank Muscat has deployed over 10,000 PoS terminals across the country to support e-payment and continues to expand rapidly.

Atiq added, ''In 2013, the bank's cards and e-banking recorded a 54 per cent increase in card transactions volume and merchant outlets network grew by 30 per cent. This shows that e-payment is fast becoming the preferred mode of payment in Oman. The bank's success in changing customer payment behaviour is encouraging.''

Bank Muscat is making all efforts to assist merchants to adopt e-commerce as a business model. The initiatives are aimed at complementing the government efforts in making e-payment the preferred mode of payment and motivating a change in consumer behaviour that makes payment by cards' both a habit and a preference in view of convenience a


Muscat Daily

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