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MENAFN - Muscat Daily - 22/05/2014
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(MENAFN - Muscat Daily) In the presence of the employees, customers and journalists, the Geneva-based watchmaker Frdrique Constant recently celebrated ten years of its calibre the Heart Beat Manufacture, now an iconic signature of the Brand, at the famous Btiment des Forces Motrices (BFM), Geneva “ Switzerland.

 ''Following the success of the launch of the first Heart Beat Manufacture Calibre in 2004, Frdrique Constant has presented regularly an additional version to its Heart Beat Manufacture range. ''The main feature remained constant, the signature and patented aperture, perfectly centred at the six o'clock position. Each year, new design features have been added; the Heart Beat has been constantly revised, updated and technically advanced,'' said Madhusinh Jesrani, general manager, Khimji's Watches.

Guests were welcomed in the magnificent machines space of the BFM, where they were able to discover the new travelling Manufacture Exhibition with its luxurious thematic trunks, presenting the various collections; an exhibition that will begin its world tour from June. During the official presentation, which took place in the big theater, staged artists redrew the history of the brand since its creation, as well as the ten years of development of the in-house calibs of the Frdrique Constant Manufacture.

In these ten years, not less than 15 in-house calibres were developed, produced, assembled and offered to its enthusiastic customers worldwide. To celebrate its tenth anniversary, Peter Stas, CEO and cofounder of the brand, revisited Frdrique Constant's brandbuilding over the past ten years, with a watches production reaching over 135'000 pieces this year, among which 18'000 movements will be in-house handcrafted.

Besides paying tribute to the Frdrique Constant Team, Peter Stas revealed two new timepieces in the Manufacture collection, specially edited for this tenth anniversary: a new Heart Beat Manufacture Silicium FC- 942, edited to 188 in 18K rose gold and to 18 pieces in platinum, as well as a new Slimline Tourbillon Manufacture FC-980, proposed for the occasion with a dark green finishing and limited to ten pieces in 18K rose gold and to ten pieces in stainless steel. Stas said, ''We are very proud to present this year two new inhouse calibres, featuring an innovative escapement in Silicium that brings now our number of calibres developed, produced and assembled in-house to 15. Thank you for your continued support.'' Khimji's Watches is one of Muscat's leading franchisees for luxury watches, jewellery, accessories and writing


Muscat Daily

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