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Healthy lifestyle wins Alister Akbarov a new smartphone in dus Every Step Counts Facebook competition  Join our daily free Newsletter

MENAFN Press - 15/05/2014
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(MENAFN Press) Alister Akbarov makes a point of adhering to healthy habits, and his commitment to a healthy lifestyle has paid off, as du announced him as the latest winner of its Every Step Counts Facebook competition. The latest round of the competition attracted 627 participants “ the highest number so far, demonstrating how more members of the UAE community are adopting a healthier lifestyle.

Humaida Al Khalsan, Senior Manager Corporate Sustainability & Communications Projects, du, presented Mr Akbarov with his prize, a new Samsung Galaxy S4 Mini, and congratulated him during a ceremony held at du's headquarters in Dubai Media City.

"Despite being busy at work, I always make it a point to have a well-balanced lifestyle," said Mr Akbarov. "The Every Step Counts competition is a great way to encourage people to be more healthy. I'm very happy to have won, and thankful to du for organising such a competition. When it comes to physical activity I really enjoy activities that take me out into nature, such as walking in the park at night or swimming at the beach, which is a real passion for me. I love swimming; hitting the beach or swimming pool for me is my way of relaxation and at the same time burning those excess calories accumulated during those days when you are mostly stuck in office. I like swimming for its many health benefits."

Mr Akbarov also plays badminton, and ensures his diet contains a healthy proportion of fruit and vegetables.

Hala Badri, Executive Vice President, Brand and Communications, du, said: "Mr Akbarov is a model example of what we want to achieve through our Every Step Counts national wellness campaign, and our congratulations go to him for his win and the healthy lifestyle he maintains. Our Every Step Counts Facebook competition rewards society's healthiest members for being a role model to their peers across the UAE, encouraging them to take more care of themselves by adopting healthier habits that will make a difference in their lives." du announced the launch of the Every Step Counts tab on its Facebook page in September 2013, and invited the general public to participate in the monthly competition by answering a question.

The tab is dedicated to encouraging individuals in the UAE's community to live a healthier lifestyle fuelled by positive energy, inspired by the steps towards a healthier lifestyle taken by individuals from all segments of society. It can be found at www.facebook.com/du, and includes six interactive areas for customers to experience. These are:
Share Your Story Today, where members of the UAE community can post their healthier lifestyle success stories through du's Twitter account, @dutweets, to be featured on the Facebook tab.
Twitter and Facebook updates. All posts including #everystepcounts will be featured in this feed.
Movers and Shakers. This section features motivational, inspirational stories from the public, charting their various steps towards adopting healthy physical and nutrition habits. These stories are shared through the Every Step Counts hashtag (#everystepcounts) and through @dutweets.
A monthly competition, where everyone is invited to take part! By answering a simple question, participants will be entered into a monthly draw to win exciting prizes.
Sports Agenda. This calendar features all upcoming sports and fitness activities in the UAE, including any events organised by du.
Video Library: If visitors couldn't make it to an Every Step Counts event or they were there and want to relive it, they can view videos of the initiatives on the tab.

In addition to the Every Step Counts campaign that was launched in July 2013, du launched its Wellness App in December 2013. The app, which is available free for iOS users through the App Store with an Android version to follow, acts as a fitness companion that tracks progress, measures daily activities, monitors calorie intake and more.

For more information on du's Every Step Counts campaign, visit www.du.ae.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award “ Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.



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