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MENAFN - Khaleej Times - 08/05/2014
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(MENAFN - Khaleej Times) Frhi hotels & resorts (frhi) has launched seven new properties in the burgeoning middle east africa and india region with an aim to double its portfolio by 2020 in the region.

the hotel management company that operates the luxury and upper upscale hotel brands raffles hotels & resorts fairmont hotels & resorts and swissôtel hotels & resorts announced its expansion plans during a news conference at arabian travel market (atm) in dubai.

currently frhi has 19 existing hotels in the meai region. the new developments are set to open in key strategic markets including the kingdom of saudi arabia the uae egypt and nigeria.

“our newly announced projects represent significant growth for frhi and support our global expansion strategy of growing by 50 per cent over the next five years.” said michael glennie frhi’s president and chief operating officer. “increasing the footprint of our leading hotel brands as well as the continued expansion of our residential business across the meai region is critical to our success. we look forward to successfully opening these new hotels and to exploring future development opportunities throughout the region.”

new properties

with four properties operating in dubai and abu dhabi and more in development - fairmont ajman fairmont fujairah and fairmont abu dhabi marina - frhi is bringing the swissôtel brand to its growing uae portfolio in an emerging area of jaddaf in dubai. the property will feature 276 guestrooms and suites 1600 square meters (17200 square feet) of ultra-contemporary meting and conference space and a pürovel spa & sport which has philosophy that is inspired by the alpine seasons. the five-star swissotel will anchor the al jaddaf mixed use development envisioned by aabar properties to also include two other hotels serviced apartments residential and retail facilities.

two new hotels will complement an existing presence in makkah as well as the fairmont riyadh business gate set to open in late 2014. with an enviable location and inspired by rich arab heritage the luxury hotel will feature 180 guestrooms and 188 branded residences.

located in the bustling palestine road swissôtel jeddah will have 350 guestrooms executive rooms and suites a unique variety of innovative and trendy dining options 2500 square meters (26900 square feet) of meeting and conference space and a 1200 square meter pürovel spa and sport center featuring indoor and outdoor pools.

to complement existing properties in cairo frhi will partner with citystars on an exceptional flagship project in sharm el sheikh. three new hotels and a signature golf course will be built in egypt’s red sea coastal city.

lagos nigeria’s commercial capital and the second fastest-growing city in africa represents an important business hub. the city will soon welcome its first fairmont property – fairmont lagos.

glennie said: “this is the first of what we hope will be many exciting announcements for frhi in the year ahead as we continue to focus on opening new luxury hotels and growing our brands in key strategic markets.”

— abdulbasit?khaleejtimes.com


Khaleej Times

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