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MENAFN - Khaleej Times - 08/05/2014
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(MENAFN - Khaleej Times) Two entities to share knowledge and series of initiatives

helal saeed al marri and dr ahmad al sharif commemorate the landmark alliance. — supplied photo

dubai world trade centre (dwtc) and dubai sports council have signed a strategic memorandum of understanding to co-operate on aiding the government of dubai’s immediate and long-term sporting objectives and develop the emirate’s sports sector.

the five-year alliance was commemorated by helal saeed almarri director general department of tourism & commerce marketing (dtcm) and ceo dwtc and dr ahmad al sharif secretary general dubai sports council.

the landmark partnership will see the two entities share expert knowledge and collaborate on a series of co-operative initiatives including the creation of grassroots and fitness programmes to support the local community co-provide world-class sports facilities and host headline sporting events to aid dubai’s status as a world-class sports tourism destination and capital.

the first part of the agreement will see dubai sport council act as the strategic partner of dubai sport world — the emirate’s largest indoor summer sports venue which returns to dwtc from june 12 to august 30 2014.

“this partnership will enable dubai sports council to continue developing dubai’s sports sector by organising and hosting prestigious sporting events at dubai world trade centre” said dr ahmed al sarif. “this collaboration creates a team with the required resources and experience to provide the highest level of sports facilities and experts to improve the skill-sets of professional and amateur athletes at dubai sports world.”

the dubai sports world will occupy the shaikh saeed halls 1 and 2 and the multi-purpose trade centre arena. the expansive venue will feature eight pro-standard pitches for five or seven-a-side football and rugby six badminton courts one volleyball court three basketball courts one tennis court a skate-boarding and bmx park a state-of-the-art gym a 600m running track and tiered seating for over 1200 spectators. a soaring climbing wall is also being introduced this year while a cricket pitch is back following popular demand. in addition the free-to-enter entertainment zone will feature 12 table tennis tables four pool tables and two foosball tables.

“this important alliance strengthens the foundations of dubai sports world and ensures this popular and engaging summer activation will continue providing world-class sporting facilities for residents and visitors for years to come” said ahmed alkhaja senior vice president — venues dwtc.

“dubai sports world brings together hundreds of thousands of people from dozens of countries in the spirit of healthy proactive competition. this year’s fourth edition will feature a number of new activities backed by local and international celebrity sports stars.”


Khaleej Times

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