(MENAFN - Muscat Daily) Bank Muscat, the flagship financial services provider in the sultanate, in association with Visa, hosted a series of activities across Oman as part of the 2014 FIFA World Cup campaign.
The events evoked strong response of football fans, including families and children, who participated in exciting contests and entertainment. In an event held at Qurum City Centre, the highlights included guest appearances by popular national football player Bader al Maimani, football coach Yaqoob Ismail and sports TV presenter Younis al Fahdi. Oman's youngest commentator Mohammed Moosa al Balushi also attended the event. A football tournament between 18 schools in Muscat region was the highlight of the event hosted at Muscat Club. The winning team received a miniature 2014 FIFA World Cup trophy.
The bank also hosted an event in Salalah on Dhareez beach where the activities included a beach football tournament. In all campaign locations, a miniature football field was the centre of attraction where the visitors participated in various competitions and won attractive prizes. Bank Muscat has lined up a series of campaigns and activities to build up and sustain the 2014 FIFA World Cup excitement in Oman.
The retail banking products of the bank are linked to the campaign, thereby widening the bank's touch points to the 2014 FIFA World Cup excitement. Branded merchandise and memorabilia, including 2014 FIFA World Cup keychains, football, pens, mascot and trophy are given away during promotional activities in malls and hypermarkets. The bank has also launched an exciting competition on social media as part of the 2014 FIFA World Cup promotion.