(MENAFN- Khaleej Times) With over 250 international exhibitors set to showcase their hair and nail care products and services at beautyworld middle east 2014 the hair and nails section at the region?s largest international beauty and wellness trading platform will be an area of high interest.
organiser epoc messe frankfurt also revealed that there is considerable interest in the sector among local and regional brands many of whom will make their presence felt at the upcoming edition of the show.
“hair and nails has always been a high-interest category for international and regional exhibitors at beautyworld middle east” said ahmed pauwels ceo of epoc messe frankfurt. “the continuing growth in exhibitor interest in the region underscores not only the vast potential that exists in the wider mena region but also the effectiveness of beautyworld middle east as a platform that enables exhibitors to interact with and access buyers in these markets.”
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