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ENOC Retail offers over 60 lucky customers at ZOOM stores on Dubai Metro network free travel for a year  Join our daily free Newsletter

MENAFN Press - 15/04/2014
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(MENAFN Editorial) Lucky customers of ZOOM convenience stores operated by ENOC Retail on the Dubai Metro network now stand to win a daily prize of free commuting on the world's largest driverless metro network for a year.

The new campaign, to be held until May 31, 2014, has already rewarded 10 lucky customers with their prize. The promotion follows the success of a similar one held in 2012, and aims to reach out to the increasing number of Dubai Metro commuters, estimated at over 138 million in 2013 compared to 110 million in 2012.

Dubai Metro users only have to spend AED 15 at the ZOOM convenience stores on the network to get a raffle coupon to win the lucky prize. They will receive two raffle coupons upon spending only AED 20.

Burhan Al Hashemi, Managing Director of ENOC Retail, said: "In tune with the growth of the Dubai Metro network, we are also expanding our ZOOM stores to offer a diverse range of convenient shopping choices for commuters.

"The first campaign offering lucky customers free usage of Dubai Metro for a year was very well-received by our customers. We are now re-introducing the campaign to further strengthen awareness of ZOOM stores on Dubai Metro as well as to increase the usage of this public transport mode tha is sustainable and cost-effective."


A consumer survey following the first campaign reported that 95 per cent of the respondents were impressed with the campaign and 75 per cent said they will take part in a similar promotion if conducted again.

The first ten winners are: Andy Juatco, Paul Celis, Edwin Ergina, Henry Reyes, Vergel Yamson, Nomar Pavon and Chuchie Mobo (Philippines), Shannel Gray (New Zealand), Shandil (India) and Ziad Bashir (Pakistan).

One of Dubai's most preferred modes of public travel with over 500,000 commuters daily, Dubai Metro has served more than 375 million passengers since its launch in 2009. ENOC today operates 40 ZOOM stores across 49 Dubai Metro stations.

Operating across a network of over 120 service stations in Dubai and the Northern Emirates, ENOC Retail, has come to symbolise speed, convenience, service and value. Winner of the 'Most Admired Retailer “ Food & Grocery' in the ImagesRetail ME Awards and the 'Store Concept of the Year' Award for the MENA region at the InRetail Summit 2012, ZOOM has a network of over 150 convenience stores operating as part of ENOC's fuel stations and on the Dubai Metro network. ENOC is also franchising ZOOM stores, providing total training support to the dealers.


About ENOC
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil & gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.ENOC's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai. ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety. ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success. Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

 


MENAFN Press




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