(MENAFN Editorial) Doha Bank's popular Al Dana Savings programme has grown to reinforce its position as the most rewarding savings programme in Qatar. Doha Bank revealed the details of its all-new campaign for 2014, following a record year in 2013
Commenting on the growth of the Al Dana Savings programme, Dr. R. Seetharaman, Group CEO, Doha Bank, said: "Having concluded ten successful years we can look back with pride at the number of satisfied customers and we hope to build on the successes of the Al Dana Savings programme in future. We have revamped the prize structure for 2014 to deliver even greater benefits to our Al Dana customers across all markets where we offer the savings programme. In 2014, there will be even more winners across the Doha Bank retail banking network, in addition to dedicated prizes for Doha Millionaire customers in markets such as Kuwait.
This year, the campaign is focussing on a core customer strategy of 'Al Dana for Everyone' which means there is something for everyone. At least 4 more millionaires will be added to the Al Dana family, with plenty of opportunities for past winners to add to their tally in the monthly, bi-monthly and quarterly draws. This includes all eligible customers maintaining a minimum balance of QR 1,000, and special draws for those maintaining higher balances.
This year, customers holding Al Dana savings balances of QR 1,000 and above are automatically entered into monthly draws that will award QR10,000 each to 10 lucky winners each month.
Al Dana Customers maintaining balances of at least QR 50,000 will be eligible for special additional draws that will reward one lucky customer each month with monthly prizes of QR 100,000
Quarterly draws will be held for all customers when one additional lucky winner will win QR 1 million for maintaining an account balance of just QR 1,000 during the months of theligible quarter.
A notable new draw in this year's prize structure is the bi-monthly QR 500,000 prize draw which automatically registers customers maintaining a balance of QR350,000 during the eligibility period.
Doha Bank Head of Retail Banking Mr. Suresh Bajpai said: "By all accounts, we can say the Al Dana rewards programme has delivered more than median value compared to traditional industry performance. We believe this is due to Doha Bank's willingness to do things differently and to add value for customers unlike any other financial institution. As Doha Bank grows its international presence, we are looking to reward customers in all markets and provide them with even more opportunities to win every month."
In addition to automatically entering all the other draws based on eligibility, Kuwait Doha Millionaire customers will be eligible for a separate dedicated draw held every month, rewarding customers with a prize of KD 5,000. This is available to all customers maintaining a minimum balance of KD 100 in their accounts.
Dr. Seetharaman adds: "We will also have special draws in Qatar for young savers to promote healthy saving habits among the youth. This is extremely important in any society to help ensure young people are primed to take on greater personal financial responsibilities.
This year, Doha Bank will reward five winners each month from among its Al Dana Young Savers programme. Young Savers should maintain a balance of at least QR 500 in their accounts during the eligibility period for each monthly draw.
Doha Bank said both individuals and corporate customers can benefit from Al Dana draws. The Bank caters to corporates by delivering bespoke solutions for clients who wish to reward their staff saving habits. Such programmes can be customised and delivered as requested based on a range of eligibility criteria