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PepsiCo, Saudi Snack Foods Co. Limited and BinHendi Expand Partnership across UAE Food and Beverage Premium Outlets  Join our daily free Newsletter

MENAFN Press - 19/03/2014
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(MENAFN Editorial) PepsiCo, Saudi Snacks Foods Co. Limited (SSFL), the foods business unit of PepsiCo in the GCC and Middle East, and BinHendi Hospitality, one of the UAE's original and most rapidly expanding high-end food and beverage companies, announced yesterday the expansion of their partnership whereby PepsiCo SSFL will be the premium salty snack supplier of BinHendi Hospitality outlets across the UAE.



The partnership went into effect in March 2014 across a range of BinHendi's UAE locations, including Second Cup stores. This is an expansion to the current strong ties between both companies as PepsiCo beverage products are already supplied to Bin Hindi Hospitality outlets in the UAE, through PepsiCo's bottling partners - Dubai Refreshments Company and Abu Dhabi Refreshments Company



To commemorate the announcement, Nadim Nakfoor, General Manager for PepsiCo SSFL and Bassel Ammar, Vice President, Hospitality & Franchising at BinHendi, as well as other senior representatives from PepsiCo and BinHendi, held a ceremony launching the partnership

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"As our bottling partners have been the privileged beverage partners of BinHendi Hospitality outlets for the past 9 years, we are excited to expand our partnership in to the foods category," said Nadim Nakfoor. "BinHendi will now be carrying a wide range of classic and "healthier for you" snack options, catering to a vast array of consumer tastes, reflective of the rich cultural demographic of the UAE.



Commenting on the partnership, Bassel Ammar, Vice President, Hospitality & Franchising at BinHendi said: "BinHendi is currently operating 90 food and beverage stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world's largest and most reputed brands."



As part of BinHendi's Hospitality portfolio, the company owns the Second Cup franchise, with 27 outlets in the UAE and eight in the GCC. BinHendi also owns and operates a number of other businesses across the GCC region, ranging from furniture, hospitality and high-end retail fashion industries


About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 65 billion and a product portfolio that includes 22 brands that generate more than 1 billion each in annual retail sales. Our main businesses “ Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola “ make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.comAbout BinHendiBinHendi Enterprises is a multi-faceted business conglomerate with interests in retail fashion, food & beverage, watches & jewellery, furniture, broadcasting, construction, money exchange and real estate. The President of BinHendi Enterprises, Mr. Mohi-Din Binhendi, has passion for creativity and new concepts which resulted in the hospitality division expanding into more than a dozen restaurants and coffee shops, each uniquely positioned and extremely successful.BinHendi Hospitality offers an exciting selection of dining options available throughout Dubai and now extending to the Gulf & Middle East. Fashionable, relaxed and timeless, BinHendi Hospitality prides itself in presenting various cuisines' from sushi to sandwich specialties, from the favorite pastas to succulent seafood and steaks with unique sauces and accompaniments. Caf Havana, Mini Chinese, China Times , Japengo Caf, Japengo Club, Joe's Caf, Sammach, Bella Donna Piccolina, Second Cup, Burj Al Hamam, NOW Caf and Extreme Shawarma provide tourist and residents with exceptional cuisines accompanied with the unsurpassed service.

 


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