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MENAFN - Arab News - 08/03/2014
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(MENAFN -Arab News) In honor of the technological innovations of the TAG Heuer MONACO V4 Timepiece and McLaren Automotive, all the members of the exclusive TAG Heuer Celebrity Club 2013-2014 were hosted a reception and given the opportunity to test drive the ?groundbreaking? McLaren 12C and 12C Spider across the streets of Burj Downtown

TAG Heuer and McLaren, who have held a longstanding partnership, both continue to break records in precision and technological innovation while bringing together artistic expertise with imaginative engineering. Striving to be the best and the fastest, the most accurate and the most avant-garde, McLaren?s goals have long been in line with those of TAG Heuer

"We are proud to give the TAG Heuer Celebrity Club members the chance to drive the McLaren 12C and 12C Spider supercars on the road and to make them discover the ?revolutionizing? Monaco V4. The TAG Heuer mindset is to push further the limits, to offerthe best and to share our passion,? said Luc Decroix, GM, TAG Heuer Middle East

?We are also honored to have such a supportive partner as McLaren Automotive. It's a privilege to have 5 of their cars to give the TAG Heuer Celebrity Club members the most awe-inspiring technologies of today.

The TAG Heuer MONACO V4 timepiece, which was inspired by precision automobiles such as those designed and engineered by McLaren, was also showcased at the event

With the innovation of Monaco V4 concept, TAG Heuer overturned the fundamental of watch-making, replacing the traditional pinion and the gear transmission with a belt driven moment. The MONACO V4 is an achievement in watch-making that took the TAG Heuer science and engineering team five years of relentless effort to turn into a commercial reality

Launched in 2013, the TAG Heuer Celebrity Club is composed of a select group of ?intelligent, talented and trendy? men and women.


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