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MENAFN Press - 22/01/2014
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(MENAFN Press) U've Got Meal, a provider of healthy meal programs in Dubai has recently tied up with Sidra Capital (DIFC) Limited (Sidra Capital ) to move into the next stage of business enhancement with strategic plans on raising capital, maximising potential and paving the way for long term growth. The sign up will help accelerate the phenomenal business potential that the company has envisaged not only within the United Arab Emirates, but pave the way for their entry into other GCC markets.

Sidra Capital has been entrusted with conducting the appropriate analysis on the business model, financial modelling and raising capital to enable U've Got Meal is able to scale up the business prospects. Initial studies by Sidra Capital have seen a marked interest not only at the consumer level, but also seen strong significant number of financers who understand the potential in the region.

"In just under a year since we started the health and wellness food program operations of U've Got Meal coupled with current trends we have understood the prospects and seen a rising demand for our services. We believe that the next step for the business is to focus on expansion. Our sign up with Sidra Capital promises to enable us to grow our business to the next level. We are confident that the systematic and strategic approach that will be provided by them will enhance our short-term and long-term business plans." said Ajay D'Almeida, Founder and CEO, U've Got Meal.

With increasing awareness and benefits of health and wellness, the food sector is currently experiencing a sizeable growth, thereby providing companies such as U've Got Meal the advantage of being able to capture the growing consumer demand. Providing customers with their specific requirements in healthy food, the convenience of the meals being delivered to their doorstep, maximising on tailor-made meal plans by the in-house dietician and more importantly the affordability of the meals provded by U've Got Meal places them in a strong position within this sector.

"On being approached by U've Got Meal to scale up their business, we found a perfect match in their business ethos, which go hand-in-hand with our own strategy of focusing on socio-economic development and improving the business potential of private and small businesses." said Ajay Arora, CEO, Sidra Capital (DIFC) Limited. "Our experience and the business itself has highlighted an increased demand for not just organic food consumption, but in general a complete understanding of the benefits of health and wellness programs by a larger section of the population. Whether it is food consumption, exercise programs, etc.,

The young and dynamic society in the UAE and the entire GCC makes it a lucrative area of business. We believe in this business and its long term sustainability". he added.

As the business expands Sidra Capital will remain an active partner in raising capital during the various stages of growth; based on the companys vision and long term goals. Infusion of capital at the right time will also help maintain growth by enabling the business to focus on providing excellent service and customer satisfaction. U've Got Meal generated over 800 prospects with an average overall conversion rate in the first year ranging from 11% to 42%

Currently, U've Got Meal health food program provides an easy option to start the health food program with three short steps. The process starts with online registration for a free body-weight analysis, an option to meet the dietician and finally a well developed choice of weekly healthy meals and menu options. Meal plans include a 20 day or 24 day plans available at AED 117/- per day which includes five pre-portioned bespoke servings. U've Got Meal provides an option of an advanced consultation at the dietician's clinic at a cost of AED 250/- and is applicable for two visits when clients sign up for a plan

About U’ve Got Meal
U've Got Meal is a health food program that has been launched in Dubai to meet the specific requirements of a large number of clients who can benefit from healthy eating habits. Designed to offer customized plans by a renowned in-house dietician, the program has long and short term options with varied menu plans. Easy to register, the company provides an interactive platform to ensure that there is on-going progress. Currently available only in Dubai, the company plans on taking the program to other parts of the UAE. More information on the registration, menu plans, etc. can be got on www.uvegotmeal.com or SMS / call "FIT" to 052 8772174 / Call 600 544402 (8am to 5 pm Sun to Thurs)About Sidra Capital (DIFC) Limited: Sidra Capital (DIFC) Limited is a fully owned subsidiary of Group Sidra LLC “ a conglomerate having focus in socio - economic developments of value enhancing in the private arena in the MENA region. The Group has extensive experience in development of large scale multi phased infrastructure projects with project budgets exceeding US 50 billion. Based in Dubai International Financial Centre (DIFC) and regulated by Dubai Financial Services Authority (DFSA), the company provides bespoke solutions with core objective to accumulate preserve and enhance client's wealth both personal and corporate. With the relationship approach, it provides unbiased advise for wealth management and investment banking, servicing small and medium corporates. Sidra Capital provides opportunities globally and across asset classes with a 360 degree experience of capital markets to clients. For further details, please visit http://www.sidracapital.com



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