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MENAFN Press - 07/01/2014
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(MENAFN Press) With the start of the New Year an exciting new era has dawned for a beloved five-star Karachi landmark

On January 1, Mvenpick Hotels & Resorts took over management of the 407-room Sheraton Karachi, based on the city's prestigious Club Road. Rebranded the Mvenpick Hotel Karachi, the hotel is the first property in Pakistan to be managed by the upscale international hospitality company of Swiss heritage

Mvenpick presently operates 80 hotels, resorts and Nile cruisers in 25 countries across Europe, Africa, the Middle East and Asia

"From major celebrations to international events, this hotel has always played an important role in Karachi society and enjoys a special place in the hearts of many Pakistani people," said Jean Gabriel Prs, president and chief executive officer for Mvenpick Hotels & Resorts. "We are looking forward to building on this wonderful legacy with our international experience and unique Swiss sense of hospitality.

A major refurbishment of the hotel's lobby, restaurants and two guest room floors will be carried out by the company in 2014 and implemented to the Swiss high standards that are a hallmark of Mvenpick Hotels & Resorts

"This flagship hotel in Pakistan is an important asset for Mvenpick Hotels & Resorts and with the country's economy growing in excess of 3.5% in 2013, we believe Karachi offers great potential for us," said Prs

"The hotel will play a vital role in our expansion in South Asia and enhance the outbound market from Pakistan to our key destinations across the Middle Eat, Asia, Europe and Africa," he added

Mvenpick Hotels & Resorts enjoys an enviable international reputation for quality, reliability and care with a personal touch. The company is also famous for its innovative approach to culinary excellence

"Swiss efficiency in service and first-class gastronomic excellence are embedded in the DNA of our company and we look forward to sharing our expertise with our guests at the Mvenpick Hotel Karachi," said Jean Gabriel Prs

Sikander Mahmood, chief executive officer of Arabian Sea Enterprises Limited, the hotel's owning company, added: "We are very excited about our new association with Mvenpick Hotels & Resorts. We believe the company has the ideal international perspective to build on the goodwill and affection this landmark hotel has enjoyed for many years.

Just 17km from Jinnah International Airport, Mvenpick Hotel Karachi is located adjacent to the Chief Minister and close to the Governor's House, as well to the city's thriving business hub and upscale restaurant and retail districts.

The hotel features convenient business facilities including 16 multi-purpose meeting rooms, in addition to the main Darbar Hall which can accommodate up to 1,000 delegates. Dining options include a traditional Pakistani outlet, a Lebanese and an Italian restaurant as well as the Fanoos Coffee Lounge. A

Heated outdoor pool, sauna, fitness centre and a tennis court complete the recreational facilities of the property.

More information is available at: www.moevenpick-hotels.com/karachi

About Mövenpick Hotels & Resorts
Mvenpick Hotels & Resorts, an international upscale hotel management company with over 16'000 staff members, is represented in 25 countries with 80 hotels, resorts and Nile cruisers currently in operation. Around 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Istanbul (Turkey), Shanghai (China), and Marrakech (Morocco).Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mvenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mvenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment “ all with a personal touch. Committed to sustainable environments, Mvenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world. The hotel company is owned by the Mvenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information please visit www.moevenpick-hotels.com.



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