(MENAFN Editorial) Six years after the formation of the new international car brand, Qoros today reached the biggest milestone in its history so far, as it handed over its first customer car.
At a celebratory event at the Guanshan dealership in Shanghai, Mr Yu Min, a 28-year old interior designer from Shanghai, was handed the keys to his brand new Qoros 3 Sedan by Mr Volker Steinwascher, Vice Chairman of Qoros.
The car being handed over is an Elegance model in Macadamia Brown.
At the ceremony, Mr Yu said: "I'm thrilled to be the first customer in China to take ownership of a Qoros 3 Sedan. As a designer, I like its elegant styling, the spacious interior, its refinement, and the QorosQloudTM connected services, which will make the car part of my digital life. Moreover, it's reassuring to know the car is safe, having been awarded the five-star rating by Euro NCAP."
He added: "I chose a Qoros 3 Sedan because I like to try something new and understand that it stands for a brand doing things differently. Qoros may be new but its products are exceptionally well-engineered and well-built. The purchase experience was also very refreshing, with a modern, innovative dealership and highly attentive staff who provided an excellent service. It is taking an innovative approach that I have never seen from a car brand before."
Mr Volker Steinwascher commented: "I'd like to congratulate Mr Yu Min on his purchase and for being the very first customer in China to take delivery. Qoros has worked hard over the last six years to develop stylish, innovative cars toEuropean standards of safety and quality and that define a New Premium.
"To realize our aim of appealing to our target audience of modern metropolitan, 'always-connected' customers is very satisfying. Handing over our very first customer car in China is an immensely proud day for me and everyone in the company, and one we will remember for a very long time."
Based on in-depth research of how modern metropolitan lifestyles and driving needs are best met, the Qoros 3 Sedan has been developed to European standards of safety, refinement and quality. Priced from 119,900 RMB to 167,900 RMB, the car has been widely praised for its elegant design, refined driving experience, and European standards of quality. Its QorosQloud connected services “ accessed via an eight-inch touchscreen fitted as standard across the range “ offer several world-first enhanced, easy-to-use entertainment, navigation, communication, and vehicle monitoring features.
In September 2013, the Qoros 3 Sedan became the first car developed in China to be awarded five stars in Euro NCAP crash tests, and also the highest score in the organization's 2013 assessment programme so far.
The car also features class-leading aerodynamics, fuel efficiency and NVH standards, timeless elegant styling, generous interior space and innovative premium features like the connected QorosQloud services.
Based on an innovative modular platform, the Qoros 3 Sedan spearheads the development and introduction of a family of new models, each member of which will be introduced at six-to-twelve month intervals