(MENAFN) Etisalat said that it completed the first phase of its major business transformation project, Khaleej Times reported.
The project aims to simplify business processes and deploy a converged Business Support Systems (BSS) architecture to improve customer care.
Etisalat"s chief information officer said: "We are now looking forward to the remaining phases of this strategic transformation programme which will pave the way for driving product innovation, improving customer experience and enhancing our operational effectiveness.
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